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This is 🪩The Digital Runway 🪩 your guide to understanding and leveraging Fashion, Tech & Trends! 🚀

✨ Fashion Brands are leveraging tech with IRL (in real life experiences) from Chanel, ComplexCon to a Hallyu Korean Wave Exhibition at a museum!

In this Issue #005:

👠 Hot off the Runway: News you need to know and why it matters

✍️ The Runway Diaries: BTS & Story Time

1. Chanel’s Luxury Couture in Virtual Reality

📚 What you need to know

• Chanel’s “Le Bal de Paris” interactive Virtual Reality (VR) show in Singapore created an immersive couture experience for guests to wear couture through digital fashion for a Parisian Ball.

• VR headsets, room scale VR and full body tracking immersed the audience with visuals, sounds and interaction with characters.

💡 Why this matters to Fashion

• Brand Influence. Chanel is not the first luxury brand to leverage tech, but it’s a trendsetter for fashion to follow and this marks a big move into leveraging tech for the Fashion industry.

• Immersive Experience. Brands should guide consumers into embracing new tech & innovations through physical + virtual events like Chanel to create a tailored experience on site.

Read more on Vogue Singapore here

2. ComplexCon’s AR Experience in Hong Kong

📚 What you need to know

• ComplexCon, a music, fashion, art and tech festival, hit Hong Kong, showcasing Digital Collections via Augmented Reality (AR) where users could try on digital fashion and buy immediately.

• 11 emerging designers showcased their digital fashion in AR through FabriX with DRESSX and Samsung.

💡 Why this matters for Fashion Brands

• Global Exposure: ComplexCon is a major event especially in streetwear. Strategically hosting in Hong Kong, gateway to Asian markets and a major tech hub, amplifies the significance attracting attendees and attention globally.

• Accessible Innovation. Augmented Reality (AR) Pop Ups serve as an affordable and innovative gateway for brands to jumpstart into tech, reimagine designs for digital platforms, and expand beyond the physical world.

Read more on Jing Daily here

3. Endstate x MFA Boston goes HALLYU with a fusion of Art, Fashion & Tech

📚 What you need to know

• Endstate partners with the Museum of Fine Arts, Boston (MFA) to launch an exclusive capsule collection Hallyu! The Korean Wave exhibition.

• The collection of sneakers with NFC chips grants exclusive access and curated experiences.

💡 Why this matters for Fashion

• Physical Value: NFC chips for authentication is important, but a tangible connection with products and experiences is the key.

• The Korean Wave. Hallyu’s impact on global fashion, tech and culture through brand partnerships like this can pioneer Digital Fashion, cultural experiences and audience cross-pollination.

Keeping up with Fashion, Tech & Trends is no easy task. My running joke is that a New York Minute = Asian Second = Web3 Millisecond. This is based on the speed markets moves and it is literally NOT possible to keep up. Yes, I said it because that’s the honest truth, but we can definitely stay in the know.

When I started 🪩 The Digital Runway 🪩 the goal was to stay informed, decode Tech and share insights. Having worked in the Global Fashion & Beauty Industry, I wanted to share to my network who were confused and skeptical about my excitement for innovation.

As a 🇰🇷 🇺🇸 Korean-American I’m excited about collaborations that share culture with the world like the Endstate x MFA collaboration. We haven’t even scratched the surface of this one yet! 👀

Learning is key especially with innovation. Last week, I was sharing with a friend for a podcast (will let you know when it was posted) that I jumpstarted into Web3 after hearing about it for a full year. Without doing any research initially I thought NFTs, Crypto and JPG monkeys (Bored Ape Yacht Club) was ridiculous.

On January 1, 2022 I decided to educate myself because I couldn’t ignore the money trail, hype and possibilities. Like GaryVee recommends I did my 40+ hours of research. But, I was already hooked after a few hours because I saw undeniable future of leveraging tech when it comes to Fashion & Beauty.

💬 Let’s connect

What’s your Tech/Web3 story? How did you get into it? Or why not? 👀

Hit reply and let’s have a chat.

P.S. I’m headed to NFT NYC and looking forward to going to an in real life (IRL) event. If you’re going, then I would love to meet!

- Janey

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