☀️ GM!

This is 🪩The Digital Runway 🪩 your guide to understanding and leveraging Fashion, Tech & Trends! 🚀

✨ Fashion Tech and IRL Connections from Nike’s AI Generated Sneakers to Cartier’s Trinity Ring in AR to DressX Gen AI’s Instant Fashion Revolution.

In this Issue #006:

👠 Hot off the Runway: News you need to know and why it matters

✍️ The Runway Diaries: BTS & Story Time

1. Reinventing Air: Nike’s AI generated sneakers

📚 What you need to know

• Nike unveiled 13 concept sneakers under the name A.I.R (Athlete Imagined Revolution) crafted with AI and 3D-printed.

• 13 athletes co-created these sneakers through AI prompts to generate visuals that were refined with manual sketches.

  

  Source: Nike

💡 Why this matters to Fashion

• Co-Creation. Consumer Engagement is Co-Creation and designing sneakers tailored to the needs of athletes for specific sports is future innovation.

• Artificial Intelligence (AI). Leveraging AI signals a new era in innovation empowering teams with cutting edge tools. A.I.R showcases the integration of emerging tech as a seamless part of the design process.

Read more on Vogue Business here

2. Snap into Style: Cartier’s Trinity Ring in AR

📚 What you need to know

• Cartier celebrated the iconic Trinity ring’s 100th anniversary with a digital version of the ring in Snapchat’s AR lens.

• Snapchat’s new ring try-on technology makes it more precise and life like including when your hand moves the ring actually follows.

💡 Why this matters for Fashion Brands

• AR for Virtual Try On: AR is one of the MOST under valued and under used ways to leverage technology. More brands should be using AR for virtual try on, brand engagement and UGC content INSTEAD of using and spending money on physical items. It boils down to costs and distribution.

Read more on Jing Daily here

3. DressX Gen AI: Instant Fashion Revolution

📚 What you need to know

• DressX’s latest innovation, DressX Gen AI, allows users to generate and wear digital clothes with the help of text prompts thanks to AI trained on DressX’s fashion library.

💡 Why this matters for Fashion

• Insta(nt) Fashion: DressX Gen AI revolutionizes digital fashion offering quick wardrobe changes and creative dressing.

• Democratizing Design: By putting the design process in users’ hands, DressX fosters a new era of consumer-led creation thereby democratizing fashion design.

Read more on Vogue Business here

⚡️ $7M Funding for Web3 Beauty

KIKI World just secured $7 million in funding round led by Estee Lauder’s New Incubation Ventures and Web3 Startup Venture Capital a16z crypto.

With Co-Creation with community to develop products — KIKI World has caught the attention of both Beauty giants and VC’s. Building a brand and voting on products together with a community (aka customers) is something counter cultural to the traditional beauty industry, but worth taking note.

What are your thoughts on KIKI World and Web3 Beauty?

IRL conferences are jam packed with events, meetings, and even impromptu gatherings. This year's NFT NYC felt different—quieter, yet still with a sense of excitement around emerging tech and especially meme coins and NFTs.

Meeting the community in Web3/NFTs in person is still special amidst a community largely present online. Friendships cultivated on Twitter/X, DMs, and calls translate into real-life meets up and friendships like a spontaneous trip to Disney World (shoutout to Nikki).

After being sick recently, I'm prioritizing my health—physical, mental, spiritual, and emotional. In the middle of the conference hustle or hustle in general, it's crucial to pause, nourish, and recharge - literally it’s a lifeline.

Even thought the world at large is focused on AI, post NFT NYC temperature check is that NFTs/Digital Assets are here to stay. It can’t just be a jpeg going forward to have longevity, but it needs a use case in the physical world or even wearable tech. Creating value and expanding upon the experience in both the physical and digital realms.

💬 Let’s connect

What are your thoughts on these product launches or even what I mentioned about the physical connection for digital assets?

Hit reply and let’s have a chat.

- Janey

👇 Stay connected on Social Media 👇