☀️ GM!

Welcome to 🪩The Digital Runway 🪩 — your go to guide to Fashion, Tech & Trends! 🚀

✨ KPOP goes digital! BLACKPINK is launching digital collectibles on VeVe inspired by hit song “Pink Venom.” Get the scoop below👇

📍AI is stealing the show in Fashion + Beauty. From Reebok, The Met to Estee Lauder — are Tech Partnerships the new IT collaborations?

📰 New reader? Subscribe here or explore the archives.

🗞️ In this Issue #007

1. Reebok’s AI Powered Instagram Sneaker Design

📚 What you need to know

• Reebok launches “Reebok Impact,” a digital experience. Users create custom sneakers via an AI chatbot from Futureverse.

• 4 Digital Sneakers are free to wear in games like Roblox and Fortnite or as a your digital avatar.

• Win Big IRL: Buy a digital pair, share it to IG stories, tag @reebokimpact, and save it to highlights — for a chance to win your custom sneaker to wear in the physical world. Anyone done this yet?

  

  Source: Reebok

💡 Why this matters

• Immersive Engagement. Allow consumers to engage with the brand through BOTH physical and digital wearables plus a giveaway to win a pair of custom sneakers.

• AI-Driven Customization: DM @reebokimpact with a photo, then AI generates a customized shoe based on the photo.

• Verdict: While this digital experience isn’t mindblowing, it is one of THE most easiest campaigns a brand has launched to onboard consumers to AI and customization. More importantly, this experiences drives digital sales & social engagement through a giveaway.

Read more on Vogue Business here

2. Digital Metaphorphosis at The Met

📚 What you need to know

• The Met’s (Metropolitan Museum of Art) “Sleeping Beauties: Reawakening Fashion” exhibit uses AI to digitize and animate the exhibit.

• OpenAI’s (Company that created ChatGPT) chatbot brought to life socialite Natalie Potter through interactive storytelling.

• Users scan a QR code that drives to a website that connects to a chatbot (immersive text based conversations) with Potter’s personality to engage visitors on her story and her wedding dress design.

💡 Why this matters

• AI Engagement: Revolutionizes museum experiences and fashion exhibitions through interactive digital storytelling.

• Artistic Evolution: Merging history with AI offers new artistic expression and creative engagement.

• 🎟️ TIP: Check out The Met’s Sleeping Beauties Exhibit until September 2, 2024.

Read more on Wall Street Journal here

3. Estee Lauder’s Beauty Powered by AI

📚 What you need to know

• Estée Lauder Companies partners with Microsoft to launch an AI Lab, speeding up trend forecasting and product development across its 20+ brands.

• Key initiatives include an internal chatbot and AI driven scientific research.

💡 Why this matters for Brands

• Disrupting + Leveraging Tech: Disrupts the traditional beauty industry, reshapes workflow, consumer engagement, trend forecasting and more.

• Empowering Employees: Fosters creativity, efficiency, innovation and better consumer experiences. Plus equipping employees through education of emerging tech sets them up for success.

Read more on Vogue Business here

LOVE IT OR HATE IT: BLACKPINK to drop their first NFT collection inspired by hit song “Pink Venom” on VeVe (Digital Collectibles Platform) May 22-26.

This isn’t BLACKPINK’s first move into Web3 — they won Best Metaverse Video at the MTV VMA’s. Watch here.

Brand Partnerships with celebrities and artists to drive marketing and product sales is the norm and emerging tech is no different. This drop is one to watch to see how Kpop Fandom impacts this NFT launch.

Last week, I attended ETH DC, which was more DeFi, Policy and Finance focused. Congratulations again to the ETH DC team! 🎉

It’s important to be open minded and learn new things. BONUS: I discovered a gaming company that rewards gamers with bitcoin - now my tetris and solitaire 🎮 games earn me Bitcoin! LFG!

What has got you excited these days when it comes to Fashion, Tech & Trends? Reply and let’s have a chat about it.

💬 Let’s connect

What do you want to know about when it comes to Fashion, Tech Trends? Do you prefer 🎥 video or 📝 written content? Hit reply and let me know.

- Janey

📰 New reader? Subscribe here or explore the archives.

🤝 Already a reader? Forward this to someone who may find value in it!

👇 Stay connected on Social Media 👇