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Welcome to 🪩The Digital Runway 🪩 — your go to guide to Fashion, Tech & Trends! 🚀

✨ This week, dive into the forefront of fashion, tech, and trends! Explore Apple's groundbreaking AI integration redefining fashion experiences, Syky and Xtended Identity's visionary fusion of digital and physical fashion, and insights from a viral TikTok challenge amplifying brand engagement. 👇 Read on for details👇

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🗞️ In this Issue #011

1. Apple's AI Revolution: Redefining Fashion and Beyond

📚 What you need to know

Apple's WWDC 2024 unveiled groundbreaking updates at the intersection of fashion, tech, and trends:

• Apple Intelligence: Integrated across iOS 18, iPadOS 18, and macOS Sequoia, Apple Intelligence combines generative AI with Siri for tasks like article summaries, scheduling, and custom emojis.

• AR Wardrobe App: Developed with Burberry and Nike, allowing virtual try-ons that seamlessly blend digital and physical fashion experiences.

• Fashion Metrics: Found in the Health app, offering personalized style recommendations based on activities and weather.

  

  Source: Apple

💡 Why this matters

• Fashion Integration: Apple's AI advancements transform fashion apps, enhancing personalized and immersive shopping experiences.

• Generative AI and Siri: Enhanced capabilities boost user engagement, making Siri a powerful tool for interacting with fashion brands through AI-driven assistance.

Read more on TechCrunch here

2. Syky and Xtended Identity's Fashion Innovation

📚 What you need to know

Syky and Xtended Identity launched a visionary collection merging fashion across mixed realities at a June 7th event:

• Features include jewelry, accessories, and homeware available in digital and 3D-printed versions.

• Items range from a $12,000 Winged Wonders dress to a $350 butterfly candle holder, catering to digital and physical collectors.

• The debut of "SYKY Drops," a monthly series featuring digital and physical pieces by top designers.

💡 Why this matters

• Fashion Innovation: Pioneers 3D-printing technology in luxury fashion, offering customizable and exclusive pieces that redefine traditional boundaries.

• Digital-Physical Fusion: Sets a precedent for collaborative creativity in fashion, blending digital and physical realms seamlessly.

• Cultural Impact: Highlights technological advancement in fashion, influencing future industry collaborations and creative expressions.

Read more on V Magazine here

🤝 Want to elevate your brand with marketing, innovation and tech? 🔑 Book a Strategy and Action Planning Call here.

A viral TikTok challenge by Hairitage (Haircare brand available at Walmart, CVS and TikTok Shop) demonstrates how consumer-driven engagement can amplify brand visibility and community interaction:

• Consumers shot their shot asking the brand to send product if their video hit a certain number of likes

• Over 1,000 tagged videos and 60 PR packages sent resulted in an 8% engagement rate and a 10% increase in TikTok followers.

⚡️Takeaway: Brands can leverage social media challenges to amplify brand presence and foster direct consumer engagement.

Read more on Glossy here

Last week marked a rare non-work-related getaway for me—no tech conferences, just some Web3 fun and a few meetings, including my first IRL Alpha in LA (definitely go if you're in town).

It was eye-opening hanging out with non-tech/Web3 friends, seeing how amazed they were by digital fashion. While this is the norm for those of us in the space already, it's still mind-blowing to the masses.

From Apple's WWDC updates to Syky and Xtended Identity's digital drops and Hairitage's viral TikTok challenges, it’s exciting to see the innovation. We're at the forefront of a Digital Era and I’m definitely in my Digital Fashion Era. HBU?

Side note, I'm thinking to shoot my shot with a post about an AI nail polish machine. What do you think—should I go for it? 💅

What's your take on this week's news? Share your thoughts!

💬 Let’s connect

Got questions about Fashion, Tech & Trends? Hit reply and let me know.

- Janey

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