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Welcome to 🪩The Digital Runway 🪩 — your go to guide to Fashion, Tech & Trends! 🚀

✨ This week, dive into TikTok's AI tools transforming content creation, Michael Kors' AI 'Shopping Muse' leveling up online retail, and RTFKT x Nike's 'Void' sneaker pushing the boundaries of wearable tech. Plus, discover $50M investment in Julie Bornstein's Daydream revolutionizing AI-powered fashion search with its upcoming beta launch.👇 Read on for details👇

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🗞️ In this Issue #012

1. TikTok's AI Tools: Redefining Content Creation

📚 What you need to know

TikTok World 2024 (annual event announcing innovation & strategies) introduced Symphony — AI powered ad solutions.

• AI Avatars: AI-powered avatars for branded content with realistic interactions and expressions.

• AI Dubbing: Translation tools for creating content in different languages.

• Symphony Collective: Advisory board of top brands and creators providing feedback on TikTok's AI tools.

  

  Source: TikTok

💡 Why this matters

• Boost Global Engagement: Dubbing in different langauges make content more accessible and is a huge time saver.

• Stay Ahead in Innovation: Leverage feedback from top creators to refine AI strategies and lead in digital marketing.

Read more on TikTok here

2. Mastercard x Michael Kors: AI 'Shopping Muse'

📚 What you need to know

• Michael Kors launched 'Shopping Muse,' an AI-driven retail assistant on its US website translating consumer language into personalized product recommendations like an in-store experience online.

• The AI retail assistant is powered by Dynamic Yield (a Mastercard Company) and Michael Kors if the first retailer to launch.

• Initial tests show 15-20% higher conversion rate than traditional search.

💡 Why this matters

• AI-Powered Retail: Redefines online shopping with personalized product suggestions based on customer behavior leveraging AI.

• Enhanced Customer Experience: Brings the personalized service of an in-store shopping experience to digital platforms.

Read more on Mastercard here

3. RTFKT x Nike Dunk Genesis ‘Void’ Soldout on SNKRS

📚 What you need to know

• RTFKT and Nike Dunk Genesis ‘Void’ Edition sold out of 1000 pairs on SNKRS June 21, 2024 for $222.

• Current Resale Value (at time of posting): $500-700

• Features NFC tag to claim a digital twin and access game ready 3-D files of the sneaker for digital creators to use.

• Fun Facts: RTFKT is virtual sneaker studio acquired by Nike in 2021. SNKRS is Nike’s app for hype sneaker drops.

  

  Source: Nike RTFKT

💡 Why this matters

• Wearable Tech: Sneakers that leverage tech through NFC Chip allowing digital ownership and access to both digital twins and game files for the community to create with. RTFKT is one of the most creative communities in the Web3 space.

• Hypeworthy Drops: Brings Web3 native brand RTFKT to the sneaker community.

Read more on Nike here

🤝 Want to elevate your brand with marketing, innovation and tech? 🔑 Book a Strategy and Action Planning Call here.

$50M funding secured for AI-powered fashion search platform.

• Julie Bornstein, co-founder of The Yes (acquired by Pinterest), launched Daydream, which uses natural language prompts powered by AI to search fashion from 2,000 brands to find your next fit.

• Launching in beta this autumn in the US, who else is excited? 🙋🏻‍♀️

  

  Source: Daydream.ing

⚡️Takeaway: AI is not just a technology without a use case. This is a top signal that movers and shakers aka VC’s see the future. AI has a huge opportunity and role to play in Fashion and Daydream securing a $50M bag seals the deal. Leveraging AI to help fashion brands match consumers to the right items just like they are shopping IRL in a physical store changes the online retail experience. With how much consumers shop online this is a ROI driven use case to help shopping conversion and drive sales.

Read more on Vogue Business here

Flu knocked me out for a week (hence skipping last week’s issue of The Digital Runway — 🦠 kid germs are no joke. Shoutout to all the superhuman working parents out there getting sh*t done.

During my recovery, I reflected on the importance of runway— health is essential for running the marathon of life.

I’m a “but first coffee” in the morning person ☕️ , but swapped to afternoon Matcha this year. Health benefits of matcha include antioxidants, metabolism, stress relief, brain health and immunity.

Investing in in a Matcha set (bowl with spout, whisk, sifter and spoon) has made my afternoon matcha latte into a mental health ritual. Bonus: I’m also saving $6/day, $180/month, $2160/year. Imagine converting the savings into a luxury handbag, shopping haul or investments.

AI is stealing the show in fashion tech and I’m here for it. The goal of The Digital Runway is to help you stay in the know and also share insights.

What's your take on this week's news? Share your thoughts!

💬  Hit reply and let me know.

P.S. 🍵 Any other matcha fans?

- Janey

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