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Welcome to 🪩The Digital Runway 🪩 — your go to guide to Fashion, Tech & Trends! 🚀

✨ This week, dive into Mobile Fashion Game Fashion League’s partnership with CFDA/Vogue Fashion Fund Finalists, Mango’s AI Campaign and Adidas and Manchester Utd move into Roblox.👇 Read on for details👇

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🗞️ In this Issue #014

CFDA/Vogue Fashion Finalists Debut in Mobile Fashion Game Fashion League

📚 What you need to know

10 CFDA/Vogue Fashion Fund finalists to debut in Fashion League, a mobile styling game launching during New York Fashion Week this fall. Players can purchase digital versions of designs blending gaming with high fashion.

Digital Designs: Select designs will be digitised and players can compete in challenges with locations inspired by the 10 CFDA/Vogue Fashion Fund finalists wearing their digital designs.

Revenue Sharing: Designers earn from their digital designs and other game features in the Fashion League App.

Co-Creation: New features, marketing campaigns and overall direction of the game will be co-created with the community. THIS! 👀

💡 Why this matters

• Game-Changing Integration: Bridging fashion and gaming opens new avenues for designer visibility and consumer engagement.

• Inclusive Gaming: Fashion League leads with inclusivity and diverse avatar options.

Read more on Vogue Business here

🤝 Want to elevate your brand with marketing, innovation and tech? 🔑 Book a Strategy and Action Planning Call here.

Mango’s AI-Generated Campaign + Innovation Focus

Mango's AI Fashion Campaign for its Teen line, the Sunset Dream collection, is a cornerstone of its Strategic Plan 2024-2026. With over fifteen AI platforms deployed since 2018, Mango integrates AI for pricing, personalization, and creative design processes.

• AI-Generated Campaigns: Redefining Visual Storytelling and Marketing with AI driven campaigns, ideation, storyboard, etc.

• Operational Efficiency: Brands can integrated AI across pricing, personalization, and design to cut work time and shorten processes.

Read more on Mango here

Adidas and Man Utd Unveil Roblox Ready Kit

What happened: Adidas and Manchester United launched the new 2024/25 home kit (equipment & attired that football players wear during home games) as a digital collection on roblox — in addition to physical form with Adidas. Fans can try on and interact with the United kit through the "adidas Outfit Creator" experience on Roblox.

Why is this a trend:

• Targeting Younger Audiences: Meeting young audiences where they are at on platforms like Roblox, which boasts 77 million daily active users.

• Phygital Collection: Bridging physical and digital realms, reflecting the trend of merging real-world products with digital experiences.

• Sports IS THE NEW Fashion: From stadium to streetwear, athletes are setting trends like never before.

⚡️Takeaway: Brands can future-proof by leveraging digital platforms like Roblox while maintaining a physical presence. 2024 Fashion is shaping up to be the year of sports, especially with the Olympics and brand partnerships. Brands should be maximizing opportunities to connect with athletes and their communities.

Read more on Manchester United here

🎉 Celebrating a friend’s wedding and reuniting with friends from Hong Kong was much needed fun. Chatting with non-Tech/Web3 friends was another reminder of how early we are.

Lately, I find myself drawn again to an unexpected topic like sports. 🏆 Last week it was Fashions Brands showing at the Paris Olympics and this week it’s Manchester United. IMHO 2024 is the year Sports and Athletes become Fashion icons. Thoughts?

👗 Fashion with a Tech Twist: You may have noticed a shift in my content like this 'What’s in my bag' video featuring Charli XCX’s '360'. I want to connect and share that “Tech is Fashion.” What did you think about that video? 👀

🍵 On a wellness note, I missed my Matcha Making Routine these last few days. As much as I love travel, it disrupts my routine aka Matcha.

What were your thoughts on this week’s news.

💬  Hit reply and let me know.

- Janey

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