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Welcome to 🪩The Digital Runway 🪩 — your go to guide to Fashion, Tech & Trends! 🚀

✨ This week, dive into WGSN’s AI Tool, Amazon & TikTok Partner, Macy’s Uses AI for Media.

🗳️ Help Choose 🪩 The Digital Runway Logo Color 🎨 Vote to decide which logo we’ll use in next week’s newsletter!

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🗞️ In this Issue #018

WGSN’s AI Tool Transforms How Fashion Buyers Forecast Trends

📚 What you need to know

WGSN, a top trend forecaster with 25 years of expertise, has launched its Fashion Buying platform—a new AI-driven tool for trend predictions and inventory management

Key Features Include:

• AI Predictions: forecast trends and inventory up to two years ahead based on e-commerce, runway, and social media data

• ‘TikTok Trading’ Helps buyers align with TikTok trends by optimizing existing stock when inventory is on the sales floor

• Data Integration: Tailored insights for strategic operations throughout the buy cycle

  

  Source: WGSN l Vogue Business

💡 Why this matters

• Enhanced Forecasting: Provides accurate trend predictions to keep buyers ahead.

• Social Media Response: Facilitates quick changes to in-store stock based on social media trends for better inventory management and driving sales.

• Balancing Data and Intuition: Combines AI insights with buyer’s aesthetic and experience to make better informed decisions from pre-buy to post-buy to in market.

Read more on Vogue Business

Amazon & TikTok's New Feature: The Future of Social Shopping

📚 What you need to know

Amazon and TikTok’s partnership lets users buy directly from TikTok’s “For You” Page

Key Features Include:

• Seamless Shopping: Link TikTok Account to Amazon Account to buy items featured in TikTok Ads for in-app purchases

• Product Details: US Consumers see real-time pricing and delivery info within TikTok

• Easy Unlinking: Option to unlink their accounts at any time

💡 Why this matters

• Simplifies Social Shopping: Streamlines buying process on TikTok, driving sales and conversions for Amazon all on TikTok.

• GenZ Engagement: With 74% of Gen Z using TikTok for search and 51% preferring it over Google (HerStudy), this partnership taps into how they shop and staying top of mind.

• Social Commerce: Integrating Shopping with Social Media is a MUST and NOT an afterthought just like Social media once was. Brands must integrate social shopping features to stay relevant and competitive.

Read more on Retail TouchPoints

AI Strategy Behind Macy’s Retail Media Expansion

📚 What you need to know

Macy partners with Rokt (tech platform using AI)to deliver personalized ads

Key Features Include:

• AI Personalization: Tailored Ads based on Macy’s data and Rokt’s (5 billion transaction records)

• New Revenue Streams: Monetizes post-purchase engagement with ads from Other Brands/Industries

• Strategic Boost: Promotes Macy’s own initiatives like loyalty programs during checkout.

  

  Source: Macy’s

💡 Why this matters

• Enhanced Customer Experience: Personalized ads improve engagement by targeting customers at the right moment.

• Revenue Growth: Unlocks new revenue opportunities while maintaining a positive customer experience.

• Strategic Positioning: Strengthens Macy’s role in retail media by balancing revenue with customer loyalty.

Read more on Forbes

Help Choose 🪩 The Digital Runway Logo Color 🎨

🗳️ 1 Week Left to vote to help us choose the color for our new look this season.

👀 Vote now and get ready to see our vibrant new logo reveal next week in the newsletter! Be a part of the Collaboration & Co-Creation.

August is preparing for Back to School and in the Working World the beginning of Q4 and I’ve been making some moves behind the scenes like this one. There are a lot of things cooking for The Digital Runway that I can’t wait to share.

👀 I’ve rebranded from @JumpstartJaney to @JaneyParkXYZ. Here’s why:

• New Vibes: Reflecting my focus on Fashion, Beauty, and Retail

• Positioning: Aligns with the industries I cover

• Building for Myself: Being authentic and building under my own name on Social Media is scary, but I want to be real in sharing my journey.

• Name Game: My name is common, so adding XYZ to secure a digital identity across all Social Media Platforms.

• Evolution: Moving from basics ABCs to a new chapter in my 40s—building my personal and media brand while seeking new opportunities

Expect more Authentic, Genuine, Engaging & Fun Content:

🪩 Fashion Tech + Digital Fashion + Wearable Tech
⌚️ Tech insights from a Fashion + Beauty POV
🕵🏻 Business + Strategic Marketing Insights
🍵 Wellness (Matcha + Mental Health)
👠 Fashion + Beauty Edits

🪩 3 Quick Things 🙏

• Connect with me on LinkedIn, X, Instagram, TikTok

• Interested in Ray-Ban Meta Smart Glasses? Shop here

• TIP: Future Parents please give your kids an uncommon name or invent one to secure their digital identity 🫠

🍵 Matcha Moment: Spotted Emma Chamberlain’s Strawberry Matcha Powder on my latest Target Run! Have you tried this or anything from Chamberlain Coffee?

🪩 Question of the Week: Are you going through a rebrand or personal branding exercise? Share your experiences!

💬 What did you think of this week’s update? Hit reply and let’s chat!

🫡 ✍️ — Janey

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