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Welcome to 🪩The Digital Runway 🪩 — your go to guide to Fashion, Tech & Trends! 🚀

✨ This week, dive into Viral Trend “Demure”, Friend's $99 AI Necklace: Fashion’s New Emotional Tech Accessory, Roto VR Explorer 360° Chair for Gaming & Possibly Fashion?

👇 Read on for details👇

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🗞️ In this Issue #019

“Demure” — The Internet’s Viral Trend taking over Fashion, Beauty & every industry

📚 What you need to know

TikTok's viral phrase "very demure," popularized by influencer Jools Lebron, is making waves across social media.

• Definition: “Demure” denotes a modest or understated style. Currently, there are 74,500 posts under #demure.

• Brand Reactions: Retailers like Ssense, Anthropologie, and even the White House are integrating this trend into their marketing.

💡 Why this matters for Brands

• Ephemeral Marketing: Trends like “demure” are generally short-term in visibility. Brands must weigh trendiness with authenticity and brand fit.

• Cultural Relevance: Engaging with internet speak requires understanding the trend’s deeper context to align with brand values, rather than just following for quick gains.

• Strategic Adoption: For brands, it’s about integrating trends thoughtfully into a broader strategy that resonates with their audience, rather than simply chasing after fleeting fads.

Read more on Vogue Business

Friend's $99 AI Necklace: Fashion’s New Emotional Tech Accessory

📚 What you need to know

The Friend AI necklace is a wearable tech piece designed to combat loneliness by offering an always-listening AI companion.

Key Features Include:

• AI Companion: Provides constant companionship through in-app responses, making users feel more connected.

• Fashion-Forward: Blends fashion with technology, creating a stylish accessory that also serves an emotional purpose.

• Privacy Control: Users can delete conversations and are assured that no recordings are stored.

💡 Why this matters

• Tech Meets Fashion & Health: Merges style and tech to address loneliness, showing a shift towards problem-solving wearable tech.

• Future of Wearable Tech: The perception of whether this is fashionable or stylish varies by person, but it marks the beginning of a trend towards more innovative products in this space.

• Strategic Investment: The company invested $1.8 million in the domain name, highlighting the importance of digital identity. Was it worth it?

Read more on Retail TouchPoints

🎮 Roto VR Explorer 360° Chair: Elevating VR Gaming & Possibly Fashion?

📚 What you need to know

The Roto VR Explorer 360° Motorized Chair, launching this fall, is designed to revolutionize VR gaming and could transform the way we experience fashion shows (my future thinking).

Key Features Include:

• 360° Movement: Syncs with game movements, reducing motion sickness.

• Ergonomic Design: Adjustable for comfort.

• Haptic Feedback: Enhances immersion with game audio.

• Meta Quest Compatibility: Works with over 400 games.

💡 Why this matters

• Next-Level Immersion: Sets new standards for VR accessories, enhancing realism.

  Fashion Forward: IMHO — Potential to transform virtual fashion shows, making them more immersive.

Read more on HYPEBEAST

This week, I’ve been reflecting on wearable tech designed with a purpose. From Arc’teryx pants that enhance muscle power to AI necklaces and immersive VR chairs, it’s fascinating to see how these innovations are transitioning from niche to mainstream.

What will mass adoption look like? Will we soon see widespread use of glasses or implantable contact lenses that showcase digital fashion items, like dresses that light up? Will insurance cover groundbreaking tech such as Arc’teryx pants if they address real physical issues?

Could Ray-Ban Meta Smart Glasses redefine our interaction with digital content and each other? Imagine a future where these glasses enable extended augmented reality experiences—streaming, attending virtual meetings, or engaging in interactive social events.

Visualize attending virtual concerts with friends, diving into live AR gaming, or collaborating in a fully integrated digital space—all through a pair of sleek glasses, rather than something bulky like the current Apple Vision Pro. This could transform our digital interactions, merging the virtual and physical worlds in ways we haven’t yet envisioned.

How do you think the world will look through a digital lens?

🪩 Question of the Week: 

💬 What did you think of this week’s update? Hit reply and let’s chat!

🫡 ✍️ — Janey

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