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Welcome to 🪩The Digital Runway—your guide to Fashion, Beauty, Tech & Trends 🚀

✨ This week: 🤳 Snapchat partnership with Dior, 👗 Using AI to be a designer and create your own clothes, and 💄 NARS' Virtual Experience.

👇 Read on for details👇

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🗞️ In this Issue #021

🤳 Snapchat is Changing the Game for Luxury Fashion and Beauty Dior

📚 What You Need to Know

Snapchat is revolutionizing fashion and beauty AR giving brands new ways to engage audiences with it’s new partnerships with Dior.

Dior:

• Launched an AR filter on Snapchat for its Sauvage cologne.

• Features an immersive underwater scene with 360-degree visuals and sound, created with Playar.

💡 Why this matters

• Immersive Experiences: Snapchat’s AR tech offers engaging, interactive experiences that captivate users.

• Digital Meets Physical: Brands are creatively blending digital elements with real-world products.

• Setting New Standards: This innovation sets a fresh benchmark for interactive fashion and beauty tech.

Read more on Jing Daily

👗 From Concept to Closet: How AI is Revolutionizing Fashion Design

📚 What you need to know

Resonance’s One platform transforms fashion by enabling designers to create and sell custom garments on demand, integrating AI for a seamless experience.

Key Features Include:

• On-Demand Production: Create and deliver garments within 14 days.

• 3D Previews: Visualize designs in 3D before manufacturing.

• Customizable Designs: 100+ styles and 50 eco-friendly fabrics with real-time cost updates.

• Seamless Integration: Link designs to Shopify stores, with Resonance managing production and drop-shipping.

💡 Why this matters

• Design for All: Anyone can now create a unique design and bring it to life—no fashion degree needed.

• Industry Adoption: Brands like The Kit, Rebecca Minkoff, BruceGlen, and Faith Connexion are already using the platform.

• Fashion Revolution: Moving from mass production to bespoke, eco-friendly manufacturing reshapes the industry.

Read more on Vogue Business

💄 Maison Explicit: NARS' Game-Changing Virtual Experience

📚 What you need to know

NARS: Celebrating 30 years with a high-pigment, innovative brand reputation.

Maison Explicit: A virtual NYC chateau experience for NARS’ Explicit lipstick launch.

Key Features Include:

• Interactive Features: High-definition 3D lipstick models and themed areas inspired by NARS ambassadors.

• Virtual Engagement: Immersive storytelling and interactive design enhance user experience.

• Access: Available globally on JourneeX without extra downloads or hardware.

💡 Why this matters

• Next-Level Engagement: Combines rich storytelling with interactive design, offering a new way to experience NARS.

• Virtual Try-Ons: Brings the in-store experience to users' screens, enhancing digital shopping.

• Innovative Marketing: Sets a new benchmark for immersive brand experiences, boosting engagement and loyalty.

Read more on Journee

Currently soaking up all the NYC vibes at NYFW. 🌆✨But, actually I’m writing The Digital Runway before heading out to check out some more events.

• Diving into the Digital Fashion Designers Council Fashion Week Connect Event and Digital Fashion Week. Content coming your way! Make sure to stay connected on Social Media (links below) 👀

• Had to indulge in NYC pizza—let me know if you want recommendations 🍕

• Explored the Samsung AI Experience and headed to Prada this afternoon. Stay tuned for some exclusive peeks! 📸

• Met amazing friends and designers—our IRL community is seriously growing. 🤝

Funny moment: Rocked a $49 Uniqlo dress and it got more compliments than my ALAÏA belt! 😅 Uniqlo’s tech-savvy fashion is seriously impressive. Thinking of sharing some of my speculations. What do you think? 💭

🙏 If you found this issue interesting, please forward it.

🪩 Question of the Week: 

💬 What did you think of this week’s update? Hit reply and let’s chat!

🫡 ✍️ — Janey

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