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🪩 #023: NYFW's Digital Fashion Takeover, Apple's AI, Doodles + Pharrell take NFTs Mainstream, Roblox x Shopify's Shopping Revolution

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Welcome to 🪩The Digital Runwayyour guide to Fashion, Beauty, Tech & Trends 🚀

✨ This week: 

👇 Read on for details👇

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🗞️ In this Issue #023

👠 Runway Radar: Must-Know News & Why it Matters

✍️ The Runway Diaries: BTS & Story Time

👠 RUNWAY RADAR

🍎 Apple Event 2024: iPhone 16, Apple Intelligence, AirPods 4

📚 What You Need to Know

Apple’s 2024 "Glowtime" event dropped some major tech bombs September 12:

  • iPhone 16 Glow-Up: New button for faster control, AI-powered for real-time content suggestions, and pressure-sensitive for precision shots. 📸 Plus these dreamy new color ways. 🌈

Source: Apple

  • Apple Intelligence (AI): Visual search for fashion, smarter Siri, and notifications that actually matter. Marketing deserves a raise for that name.💰

    Source: Apple

  • AirPods Pro 2: Gesture controls, spatial audio, and built-in hearing tests (pending FDA approval). 🤯

💡 Why this matters: Apple’s turning your phone into a content creator's dream and transforming shopping with visual search. Oh, and smarter AI means Siri is going to be your new assistant.

Watch the full Apple Event below 👇

Read more on Tech Crunch

🛒 Roblox Teams Up with Shopify bringing Physical Product Shopping in Game

📚 What you need to know

Roblox (gaming platform where users create and play games) partnered with Shopify (e-commerce platform) to bring physical product shopping into virtual worlds.

This partnership allows brands to tap into Gen Z’s digital-first lifestyle.

Source: Shopify

Key Features Include:

  • In-Game Shopping: Shopify sellers can sell physical products in Roblox.

  • Brands Testing It: E.l.f. Cosmetics (read more) and Vans are already in on the action.

Source: e.l.f. cosmetics + Roblox

  • Next Up: More e-commerce platforms, plus a price optimization tool for sellers.

💡 Why this matters: Roblox just made virtual shopping a reality—perfect for Gen Z and Alpha. Brands that jump in now will dominate the future of retail.

Read more on Retail Dive

🎥 Doodles: NFTs Go Mainstream Entertainment with Pharrell Wililams

📚 What you need to know

Doodles, an iconic NFT collection, launched DoodlesTV, blending NFTs, music, and animation for immersive Web3 entertainment.

Key Features Include:

  • Premiere: "Dullsville and the Doodleverse" debuted at the Toronto International Film Festival, featuring Pharrell Williams, Lil Wayne, Swae Lee, Lil Yachty, and Coi Leray.

  • Access: The DoodlesTV Super Pass (0.0021 ETH) on the Base network offers exclusive content, including early access to the film and music videos.

  • NFT Benefits: Original Doodles NFT holders get priority access to premieres, events, and Doodles Records content.

  • Collaborations: Partnerships with Adidas, Crocs, G-Shock, and Arizona Green Tea bring Doodles into fashion and lifestyle..

  • Pharrell’s Role: As Chief Brand Officer and Louis Vuitton’s Men's Creative Director, Pharrell elevates Doodles in both fashion and entertainment.

Source: Getty Images (Julian Holguin, Pharrell Williams, Scott Martin aka Burnt Toast)

💡 Why this matters: Doodles is pushing NFTs into the entertainment and fashion mainstream. With Pharrell as Chief Brand Officer, they’re setting the stage for Web3 to meet fashion in a way no other brand has yet.

Read more on NFT NOW

✍️ THE RUNWAY DIARIES

Last week, I was busy catching up on content from my whirlwind NYFW experience, but the Digital Fashion + Fashion Tech Edition! ✨

@janeypark

🗣️ NYFW has been “Hey Meta, Take Video” 😂 👓 @raybanmeta 📚How to use Ray-Ban Meta Smart Glasses • AI Assistant 🤖 • Listening to Music 🎶 ... See more

Great to meet friends IRL (Patricia + Wildy + Missing Adriana—check out their amazing AI Fashion) and new ones—Digital Fashion is growing stronger every day. 💪🤝

Next up:

  • Stand With Crypto event in DC with The Chainsmokers 🎶

  • Book signing Connie Chung: My role model + mentor (unofficial for now). 🥲 She’s been my inspiration for writing and building this media brand. 🏀 

  • Time to shoot my shot. What should I say?! 💭

🙏 If you found this issue interesting, please forward it.

🪩 Question of the Week: 

💬 What did you think of this week’s update? Hit reply and let’s chat!

🫡 ✍️ — Janey

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