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- 🪩 #024: Meeting Connie Chung! Nike’s Gaming Move, UNIQLO’s Big Bet, & Coach x Poshmark’s Team Up
🪩 #024: Meeting Connie Chung! Nike’s Gaming Move, UNIQLO’s Big Bet, & Coach x Poshmark’s Team Up
Janey Park
September 22, 2024
☀️ GM!
Welcome to 🪩The Digital Runway—your go-to for Beauty, Fashion, Tech & Marketing! 🚀
✨ This Week:
👇 Read on for details👇
🗞️ In this Issue #024
👠 Runway Radar: Must-Know News & Why it Matters |
✍️ The Runway Diaries: BTS & Story Time |
👠 RUNWAY RADAR
👟 Nike’s .SWOOSH Gaming Pivot and Leadership Shake-Up
📚 What you need to know
Nike is giving users real ownership of their digital assets with .SWOOSH allowing transfer into personal wallets.
No new NFT drops, but early adopters get VIP access to 2025 products + experiences.
📚 More on the history of Nike’s Web3 Moves with .SWOOSH
🗞️ CEO John Donahoe is stepping down. Elliott Hill, a 32-year Nike veteran, is taking over. (Btw—His LinkedIn went viral for being a Nike Lifer 🤯 See below).
Source: Linkedin
Key Features Include:
🎮 Gaming Push: Expanding partnerships with Fortnite and TEKKEN 8 for exclusive in-game wearables.
⛓️ Blockchain Integration: Links blockchain IDs with .SWOOSH profiles, including emails and in-store activity.
🔜 Next Up: Launched next era of .SWOOSH with TEKKEN 8 tournament on Sept 21 in Atlanta with new footwear.
Source: .SWOOSH
💡 Why this matters:
Strategic Pivot: Nike is betting big on gaming and digital wearables for faster adoption, sales and ROI.
Leadership Reset: All eyes on Hill to boost sales and drive innovation in a competitive market including these perks for OF1 Box Holders in 2025 👀
Read more on .SWOOSH blog
💰 From Couture to Casual: Former Givenchy & Chloe Creative Director Bets Big on UNIQLO
📚 What you need to know
Clare Waight Keller, former Givenchy and Chloé creative director (she designed Meghan Markle’s wedding dress)—is now UNIQLO Creative Director.
Source: Uniqlo l Keller wearing UNIQLO : C
🚀 Big Role: Keller is now in charge of all UNIQLO collections—Womenswear + Menswear—after her success with UNIQLO : C.
💸 Luxury for Less: Expect premium fabrics—gabardine, cashmere—priced from $30 to $150.
🔄 Style Refresh: New drops every 2 months blending faster fashion with quality.
Source: UNIQLO
💡 Why This Matters
Accessible Luxury: Keller makes high-end design affordable.
Global Growth: Fast Retailing (UNIQLO’s parent company) reported $20.8B in revenue and plans to open 20+ North American stores this year.
Fashion x Tech: Known for AI-driven inventory and Tech Fabrics (HEATTECH + AIRism) plus Keller’s high-fashion aesthetic. Can’t wait to hear what’s next!
Read more on Fashion Dive
♻️ Coach & Poshmark’s Instant Resale: Future of Digital Product Passports
📚 What you need to know
Coach is transforming resale with one-click selling on Poshmark, powered by Digital Product Passports (DPPs)—digital IDs with details like materials, origin, and sustainability info. Powered by Eon, it’s all about making resale effortless.
Source: Coach
Key Features:
🛍️ One-Click Resale: Coachtopia items come pre-filled and ready to sell on Poshmark.
📲 Seamless Transfers: New owners claim items with a tap, and DPPs transfer automatically.
♻️ Sustainable Swag: DPPs offer eco-friendly perks like repair and recycling, supporting Coach’s circular fashion goals.
Source: Coach
💡 Why this matters
Circular Fashion: Coachtopia leads the way in resale tech, upcycled materials and making sustainability cool.
Ahead of Regulations: DPPs will be required in the EU by 2027—Coach is ahead of the curve.
Data Insights: With 16M followers on Poshmark, Coach gains valuable resale data while boosting its sustainability position.
Read more on Vogue Business
✍️ THE RUNWAY DIARIES
🤯 Last week was a dream come true!
I’ve always said I wanted to be like Connie Chung, and building The Digital Runway is part of that journey. And guess what? I finally met her!
👓 I filmed it live with my Ray-Ban Meta Smart Glasses—watch it here. Stay tuned for my vlog, Come With Me to Meet Connie Chung!
❤️🔥 I asked her how to monetize my passion in media and for any words of wisdom.
Her response? “Thank you.” 👀
Let's just say, I’m not the hibiscus to her lotus (IYKYK). So, I dropped a spicy hot take with some constructive feedback for her team. Haven’t seen it? Watch it here.
💡 Revelation:
It’s not about being like someone else—it’s about becoming the best version of yourself.
🎥 Next Up:
I’m going to DC Fashion Week to cover it as media! 🎤 Expect all the BTS vibes, captured with my Ray-Ban Meta Smart Glasses (🔗 to shop 👓 here).
🇰🇷 K-Beauty Collab News:
Just posted my first TikTok collab and it’s with K-Beauty Brand Hanskin for their cleansing oil!
🥹 Please show some love for my first brand collab here
🔗 Shop here if you’re in the market for a new cleansing oil💖
🛠️ Creator's Toolkit: I’ve been diving deep like I’m cramming for finals and wondering if I should share these here.
UGC Content 🎥
Affiliate Marketing 🔗
Brand Partnerships 🤝
AI Tools + Tech Stack 🤖
Should I drop more tips on UGC, Brand Partnerships, Affiliate Marketing and AI? |
🪩 Question of the Week:
💬 What did you think of this week’s update? Hit reply and let’s chat!
🫡 ✍️ — Janey
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