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  • 🪩 #025: Meta's Fashion Tech Takeover—Ray-Ban Meta Smart Glasses, AR, and Fashion's Future

🪩 #025: Meta's Fashion Tech Takeover—Ray-Ban Meta Smart Glasses, AR, and Fashion's Future

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Welcome to 🪩The Digital Runway—your go-to for Beauty, Fashion, Tech & Marketing! 🚀

🌐 This week, we're breaking down Meta Connect 2024 and how AI, AR, and wearable tech are revolutionizing Fashion & Beauty. 💄👗👟

✨ This Week:

📚 What is Meta Connect?

Meta Connect is Meta's annual event showcasing its latest innovations. This year’s highlights? AI, AR, and how wearable tech is transforming our everyday lives. 🌐

👇 Read on for details👇

📰 New reader? Subscribe here or explore the archives

🗞️ In this Issue #024

👠 Runway Radar: Must-Know News & Why it Matters

✍️ The Runway Diaries: BTS & Story Time

👠 RUNWAY RADAR

👓 Ray-Ban Meta Smart Glasses: The Next Gen AI Wearable Tech

📚 What you need to know

Meta's Ray-Ban Smart Glasses have leveled up. Initially launched in 2021, the newest version blends sleek design with cutting-edge AI features.

Source: Meta

 🔑 Key Features Include:

  • 🎥 Real-Time AI: Get instant answers by asking questions through the glasses—whether it’s outfit inspo or must-try recipes.

  • 🗓️ Smart Reminders: Snap a photo, and the glasses will remind you later, perfect for shopping moments on-the-go.

  • 🌏 Live Translation: Speak in multiple languages seamlessly (English, Spanish, French, Italian)—ideal for travel or international meetings.

  • 🎶 Built-in Audio: Enjoy music, podcasts, or audiobooks via Spotify, Amazon Music, and Audible directly through the glasses.

  • 📲 QR Code Scanning: Scan codes on-the-spot and open on your phone.

👓 Limited Edition Alert

  • New Design: Translucent Frames with Transition Lenses literally show off the tech insider the Ray-Ban Meta Smart Glasses, priced at $429, 7500 units available, comes with a chic black case.

💡 Why this matters:

  • Content Creation: With 12MP cameras, creators can shoot hands-free, streaming directly to platforms like Instagram and Facebook.

  • Personal Assistant: AI-powered tools like live video processing, reminders, and translations make this more than just tech—it’s your stylish assistant.

  • Fashion Meets Function: Meta and EssilorLuxottica extend their partnership. Next up for smart glasses: Prada, perhaps? 👀

🛒 Shop Ray-Ban Meta Smart Glasses here

🎥 Check out content created with Ray-Ban Meta Smart Glasses—🌸Prada Beauty NYFW, 📲 Samsung Galaxy AI NYFW, 👗 Met Museum Sleeping Beauties Exhibit

Read more on The Verge

🦾 Meta AI: Voice, Avatars, and Tools for Fashion & Beauty

📚 What you need to know

Meta AI is upping the ante with new celebrity voices, customizable avatars, and sophisticated editing tools that could change how fashion brands engage digitally.

Source: Meta

Key Features:

  • 🎨 AI-Powered Editing: Seamlessly change outfits, backgrounds, or objects in photos with simple prompts.

  • 📸 Image/Video Generation: Generate visuals for Instagram, Facebook, and Messenger with text prompts plus auto translation for reels dubbing in another language and lip sync movements.

  • 🎤 Celebrity Voices: Kristen Bell, Awkwafina, John Cena, and Judi Dench bring star power to your content.

  • 👗 Real-Time Avatars: Style avatars with virtual fashion for digital runway shows or makeup demos.

Source: Meta

💡 Why this matters

  • Content Creation Revolution: Fast, high-quality content with AI saves time and elevates brand presence.

  • Deeper Engagement: Celebrity voices add emotional resonance, with Meta investing millions in their licensing.

  • Fashion-Tech Synergy: Virtual avatars blend physical and digital realms, transforming fashion and beauty experiences.

Read more on Tech Crunch

👾 Fashion Forward with Orion AR Glasses

📚 What You Need to Know

Meta’s Orion AR Glasses are pushing AR boundaries, blending fashion with cutting-edge tech. Still in prototype mode but showcasing massive potential for retail, beauty, and fashion brands.

Source: Meta

Key Features Include:

  • 🌐 Real-Time AR: Imagine live fashion shows, outfit reviews, or makeup tutorials projected directly into your view.

  • ✌️ Gesture Control: Navigate virtual shopping catalogs and menus with a wave—no phone required.

  • 👓 Lightweight Design: Stylish, everyday frames with hidden AR tech, making them more wearable than bulky headsets.

Source: Meta

💡 Why This Matters

  • Retail Reinvention: AR shopping, virtual try-ons, and immersive brand experiences for fashion and beauty.

  • Hands-Free Living: No need for screens—engage with digital content seamlessly through AR.

Read more on Tech Crunch

✍️ THE RUNWAY DIARIES

🤯 Meta Connect 2024 Was Mind-Blowing!

For the first time, I’m dedicating a full newsletter to a single event—and it’s worth it. After doing my research and writing this I am confident that next-gen tech is here especially for Beauty & Fashion.

👓 Ray-Ban Meta Smart Glasses—I’m obsessed! The live translation feature? Game-changer when I lived in China. And those clear limited-edition frames? 🤩

☎️ Hey Meta, when Fashion & Beauty collab? 😏

👓 Tried them yet? What’s stopping you? They’re the best wearable tech. IMHO. 🔗 Shop Ray-Ban Meta Smart Glasses

🎥 UGC & Affiliate Marketing: Should I start sharing tips? If people ask for your faves, why not earn from it? 🔗 Shop my favorites 💄👗🦾🍵 Also, puh-lease go start your ShopMy and let me know you did it. You’re welcome! 🤝

🌱 2024 has been all about growth—learn, test, adapt, repeat.

📣 Announcement: I’m prepping to relaunch my video podcast, The Digital Runway. If you’re up for collabs or sponsorships, hit reply!

🪩 Question of the Week:
💬 What’s your take on Meta Connect’s updates? Let’s chat about how AR and AI are changing the game!

🫡 ✍️ — Janey

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