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Welcome to 🪩The Digital Runway—your go-to for Beauty, Fashion, Tech & Marketing! 🚀

✨ This Week:

• 🏎️ LVMH x Formula One: The Luxury Power Move We Didn’t See Coming

• 🤖 Gab Waller + AI: How Tech is Shaking Up Luxury Fashion Sourcing

• 🔍 Google Lens & Shopping: How AI & Visual Search are Changing the Way We Shop

👇 Read on for details👇

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🗞️ In this Issue #026

🏎️ LVMH x Formula One: The Luxury Power Move We Didn’t See Coming

📚 What you need to know

LVMH signed a 10-year deal, booting Rolex off the track in 2025. Expect Louis Vuitton, Moët Hennessy, and Tag Heuer to take luxury at F1 to the next level.

🔑 Key Features:

🏎️ Luxury on the Fast Track: Louis Vuitton will keep crafting F1’s iconic trophy trunks (see below image) and host ultra-exclusive VIP events at every race.

🥂 Moët Hennessy hosting luxe F1 hospitality with champagne and cognac.

💡 Why this matters & Speculation

• F1 goes Web3: With LV’s blockchain moves (Aura, VIA Trunk NFTs, H3NSY Hennessy’s Web3), will digital collectibles hit the F1 circuit? 🧐

• Wearable Tech x Racing: I’m speculating Tag Heuer to merge racing with high-end wearables—imagine a smart watch advertisement showing drivers’ vitals in real time. ⌚💨

Read more on Vogue Business

🤖 How AI is Shaking Up Luxury Fashion Sourcing

📚 What you need to know

Meet Gab Waller, the fashion sourcer behind A-listers like Sofia Richie, Hailey Bieber, and Rosie Huntington-Whiteley. Her new AI-powered platform, Sourced By, in partnership with Headstart, is revolutionizing luxury fashion sourcing.

What’s a fashion sourcer?
Sourcers are the hidden gems of fashion—tracking down exclusive, sold-out, VIP-only pieces that never even reach store floors. Think luxury personal shoppers with serious connections.

Key Features:

• 🔍 AI-Powered Search: Instantly logs exclusive items with images/text.

• ⚡Efficiency Boost: Automates tracking, invoicing, and updates.

💡 Why this matters

• Scaling Exclusivity: Waller went from fulfilling 30% of requests to targeting 100% with AI.

• The Future of Fashion: With luxury set to hit €580B by 2030, AI is reshaping how brands and sourcers cater to VIPs.

Read more on Vogue Business

🔍 Google Lens & Shopping: How AI & Visual Search are Changing the Way We Shop

📚 What You Need to Know

Google Lens now supports video, voice, and AI—turning fashion searches into instant shopping moments.

🔑 Key Features:

• Video + Voice Search: Real-time questions, like “Where can I buy those shoes?” 📸👠

• Instant Shopping: Lens offers price comparisons, reviews, and direct links—no endless browsing.

• 🌐 Multimodal Search: Combine images, video, and voice for smarter, faster, and more refined search results.

  

  Source: Google

💡 Why This Matters

• Seamless Shopping: Google Lens makes every moment a chance to shop, perfect for fashionistas and e-commerce pros. 🛍️

• Future of Fashion: Could Lens soon recognize digital fashion or blockchain-authenticated products? Web3 could be next. 👀

Read more on WIRED and Google

It’s been a journey! If you remember my show Fresh On The Blockchain, I was all about bringing Fashion & Beauty into Web3. But let’s be honest—Web3 jargon was a 🚩 red flag at Fashion Week. 😅

I had to pivot. Fresh On The Blockchain symbolized my parents' journey from Korea to the U.S., our collective leap into Web3, and my transition from 10 years in Asia back to the States. But as my MBA professor said: INNOVATE OR DIE. 💣

Enter The Digital Runway—my media brand that’s as versatile as a LBD (Little Black Dress) or Retro Jordans. 🔥

Since January 2024, I’ve been building this brand as a newsletter and blog. Now, I’m ready to relaunch the video podcast. 🎥 Expect big guests, live convos, and brand partnerships!

💭 Help me with the vibe: LinkedIn-only interviews or add should I also host spaces on 𝕏 (Twitter)? Got guest or brand ideas? Or do you want to join? Let me know!

🎙️ Podcast Update: Partnership deck is locked 🔐 and ready to pitch. Want to collab or have someone in mind? Hit reply, let’s make it happen.

✨ Bonus: Super excited to see Law Roach on his DC book tour tomorrow. 💃 Grab tickets if you’re around! 🎟️

👓 P.S. Streaming with my Ray-Ban Meta Smart Glasses 👀 Stay tuned 🔗 Shop Here

🪩 Question of the Week:
💬 What’s your take on this week’s updates?

🫡 ✍️ — Janey

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