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🛍️ Tech Takes Over Shopping: Meta Lab, Target x Linktree & AI Sniff Test

💄 Last-Minute Sephora Picks, Ray-Ban Meta Glasses Pop-Up & Dream Life Routines

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Welcome to 🪩The Digital Runway—your go-to for Beauty, Fashion, Tech & AI! 🚀

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🗞️ In this Issue #031

🦾 Janey’s AI Edit: AI Tips + Prompts + 💄👗 Hacks

👠 Runway Radar: Hot Headlines & Why They Matter

🎬 Behind the Screens: Fresh Content & Creator Lessons Learned

✍️ The Runway Diaries: BTS, Story Time & Real Talk 🫖 from a Founder

 🦾 JANEY’S AI EDIT 

We visualized our dream day last week; now let’s bring it to life. Start with targeted routines to boost career, wellness, and relationships—setting a strong close to 2024 and powering up 2025.

ChatGPT Prompt:

"Based on my ideal life, suggest 5 routines I can start now to boost my morning/evening, career, wellness, and relationships. Keep them practical and quick!"

Why This Matters: Start small to reach big goals. Think of these as seeds for a thriving 2025.

👀 Missed last week’s prompt on visualizing your ideal life? Do that first! 

Learn AI in 5 Minutes a Day

AI Tool Report is one of the fastest-growing and most respected newsletters in the world, with over 550,000 readers from companies like OpenAI, Nvidia, Meta, Microsoft, and more.

Our research team spends hundreds of hours a week summarizing the latest news, and finding you the best opportunities to save time and earn more using AI.

👠 RUNWAY RADAR

🛍️ Target x Linktree: Tapping the $250B Creator Economy

📚 What You Need to Know

Target teams with Linktree, linking 50M+ creators to launch shoppable collections on Instagram and TikTok for the holidays.

Target joins brands like Nike and Savage x Fenty, expanding its reach into the $250B creator economy.

Source: Linktree

🔑 Key Features

  • 📲 One-Tap Shops: Target’s curated picks in one-tap collections

  • 🛍️ Seamless Checkout: Fewer clicks = higher conversions

  • 💰 Affiliate Boost: Creators earn up to 17% per sale

💡 Why This Matters

  • Social Commerce: Creators power sales and grow Target’s reach

  • Strengthening Loyalty: Shopping through Creators strengthens fan engagement & allows Target to tap into a Creator’s Audience

Read more on AdWeek

👟 AI Sniff Test: The AI Sneaker Authenticator

📚 What You Need to Know

Osmo AI’s 20-second “sniff test” uses AI-powered sensors to identify fakes with 95% accuracy—even through shoeboxes.

Source: Osmo

🔑 Key Features

  • 👃 Scent Authentication: AI detects unique chemical profile of real sneakers making it hard for fakes to pass

  • 💡 Future-Ready: Plans to embed custom brand scents for next-level verification.

💡 Why This Matters

  • Resale Confidence: Reliable scans build trust in the resale market.

  • High-Tech Defense: Adds a powerful new layer to anti-counterfeiting measures.

Read more on Hypebeast

🌴 Malibu Meets Meta: Ray-Ban Smart Glasses Pop-Up in LA

📚 What You Need to Know

Meta Lab lands in LA from Nov 8–Dec 31 creating an immersive experience with Ray-Ban Meta Smart Glasses.

🔑 Key Features:

  • 🕶️ Test Drive: Try Ray-Ban Meta Smart Glasses IRL

  • 🎨 Personalized Cases: Style inspired by LA lowrider culture

  • 🌴 Malibu Escape: AI-powered beach scene with towering 17-foot palms

  • 🎤 Events Lineup: Comedy nights, live podcasts, and exclusive happenings

Source: Meta

💡 Why This Matters

  • Wearable Tech Boom: Wearables may hit $62B by 2030. Meta’s pop-up brings smart glasses to life, merging tech with culture.

  • Future of Retail: Meta Lab reimagines shopping as a destination, blending tech, style, and community vibes.

👉 In LA? Check it out and tag me in your photos + videos!

Read more on The Verge, Meta, Meta Lab Schedule

🎬 BEHIND THE SCREENS

🚨 Last Call: Sephora Sale Ends Nov 11!

After years in Beauty Marketing, Product Development, Retail Operations, and Merchandising, I've handpicked my Sephora must-haves—so you don’t miss out on the best of this sale!

…and yes a TikTok Filter (aka AR) influenced my cart 👇

@janeypark

Using virtual try on to help me buy things at the sephora sale 🤯 @Kosas @gracemchoi @sephora #sephora #sephorasale #sephorasale2024 #vir... See more

🎙️ ICYMI: The Digital Runway Podcast Ep. 2
Exploring the future of 3D, AR & Virtual Try-Ons with Threedium CEO Mike Charalambous (Louis Vuitton, L’Oreal, Cartier & more).

👀 Connect on LinkedIn to catch the next Live Podcast

Watch & Listen to The Digital Runway Podcast

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Subscribe, follow, like & leave a review—it means a lot! 🫶 🙏

✍️ THE RUNWAY DIARIES

This Week: Systems, Sephora, & The 1% Rule

🎙️ Podcast SOPs
This week was all about building systems for sanity. I mapped out every step of the podcast process in a project management tool to keep episodes smooth and level up with 1% better each time. 🧱 Got tips on building processes? Send them my way!

💻 AI Tech Stack
Constantly testing new AI tools to streamline my workflow and boost efficiency. Should I share my full AI tech stack? Let me know if you're curious!

💄 Sephora Haul x2
Two trips and one cart en route! 📦 I’m couldn’t resist makeup that a TikTok Filter influenced me to buy. Should I do a comparison video? 🔗 Shop My Sephora Picks

🎬 New Segment: Digital Decoded
Just launched Digital Decoded on the pod to break down tech terms for everyone. Have a buzzword you want demystified? Let me know!

💬 Question for You
What do YOU want? Podcast topics, YouTube deep-dives, tech breakdowns, AI tools + tips, or behind-the-scenes moments?

⛽️ Your feedback fuels 🪩 The Digital Runway—let’s shape it together!

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