In partnership with

☀️ GM!

Welcome to 🪩 The Digital Runway—your backstage pass to Beauty, Fashion, Tech & AI! Let’s futureproof your style, strategy and career with the week’s hottest trends, AI tips and industry insights.

I was recently featured in Marie Claire! 🎉 We’re talking NFC nails, wearable tech, and how they’re reshaping beauty and the creator economy. Details below👇

✨ This Week’s Highlights—Issue #035

1️⃣ Janey’s AI Edit 🦾 Stop Unhealthy Patterns with This Honest AI Prompt 🤯
2️⃣ The Weekly Swipe 📲 Must-Read → Pantone, Jaguar, TikTok & more
3️⃣ Runway Radar 👟 Nike Shuts Down RTFKT | 🎮 Versace’s Phygital“Tag” Bag | 🛍️ E.l.f.’s Virtual Luxe Lounge
4️⃣ Behind the Screens 🎙️ New Episode: Fashion Sourcing Meets AI ft. Gab Waller
5️⃣ Community Connect 💃 Coming Soon—Share Your Feedback
6️⃣ The Runway Diaries ✍ UGC Content + Marie Claire + Smart Ring Update🫖

📰 New here? 📮 Don’t miss out—Subscribe or explore the archives

🚀 Stop Unhealthy Patterns with This Brutally Honest AI Prompt

👀 Before You Dive In: Did you try last week’s “Unpack Your Hidden Narrative” prompt? If not, start there—it’s the foundation for this week!

Use this ChatGPT Prompt:
"Based on everything you know about me and everything revealed from the last ChatGPT Prompt, without resorting to clichés, outdated ideas, or simple summaries—and without prioritizing kindness over necessary honesty—what patterns and loops should I stop?”

💥 Your Move: Run it, reflect, and share your aha! moments.

Credit: Reddit + Duncan AI

Improve your marketing with Ahrefs’ AI features!

Transform your marketing game with Ahrefs!

Ahrefs’ new AI features can supercharge your workflow:

AI Keyword Suggestions: Find high-value keywords effortlessly.
AI Search Intent Analysis: Understand user intent like never before.
AI Content Grader: Optimize content for top-ranking results.
AI Translations: Scale globally with ease.

Plus, enjoy free AI tools for copywriting, content creation, and more.

Start now and let Ahrefs be your ultimate marketing copilot!

Learn more

📲 Here’s what you need to swipe this week

🎨 Pantone 2025 Color of the Year: Mocha Mousse takes center stage [Refinery29]
🍹 Anti Social Social Club x Coca-Cola: Streetwear x holiday cheer [Hypebeast]
🚗 Jaguar’s All-Electric ‘Type 00’: A sleek EV concept reshaping luxury [Wired]
🎨 Louis Vuitton x Murakami: Leaked re-edition teases 2025 drop [Hypebeast]
📱 TikTok Ban Upheld: U.S. court enforces sale of the app [BoF]

👟 Nike Shuts Down RTFKT Legacy Web3 NFT in 2025

📚 What You Need to Know

Nike-owned RTFKT, once a $185M Web3 pioneer (gaming, sneakers and streetwear), will cease operations in 2025.

🔑 Key Highlights

• Final Project: Mnlth X featuring the Blade will be its last product, alongside a website chronicling its journey.

• NFT Legacy: From $185M powerhouse, phygital sneakers + fashion, Clone X avatars, Brand Partnerships and more to an ARTIFACT.

• Cultural Impact: Acquired by Nike in 2021, it set trends with AR, token-gating, and partnerships like Takashi Murakami and Rimowa.

💡 Why This Matters

RTFKT closure reflects the challenges of sustaining Web3 hype, offering lessons for brands navigating digital fashion’s future. Does Community really have a say in Web3 and NFT projects especially after it’s acquired by a publicly listed company? 👀

🔗 Read more on Vogue Business

🎮 How Versace’s “Tag” Bag Rules the Virtual World from ZEPETO, Snapchat and Drest

📚 What You Need to Know

Versace’s iconic “Tag” bag is making digital waves debuting across Zepeto, Snapchat, and Drest. This iconic nappa leather accessory is now phygital blending high-end craftsmanship with playful digital customizations.

🔑 Key Highlights:

Zepeto: Style avatars with 3 animated “Tag” bag colorways, featuring the sparkling “Medusa Fluffy” charm.

Snapchat’s Bitmoji: Dress up Bitmoji avatars in the “Tag” bag and pair it with Versace fashion staples.

Drest: Act like a Fashion Stylist and compete in interactive styling challenges to unlock rewards and win a physical “Tag” bag.

💡 Why This Matters

We’re seeing more gaming-meets-fashion to play where Gen Z and millennial audiences are through immersive storytelling and connected e-commerce.

🔗 Read more on hypebae

🛍️ E.l.f.’s Virtual Luxe Lounge: Speakeasy Shopping

📚 What You Need to Know

E.l.f. Cosmetics teams up with experiential e-commerce company Obsess for Virtual Luxe Lounge, a speakeasy-themed 3D shopping experience. Shoppers can explore immersive sections, access exclusive coupons, and shop holiday drops.

🔑 Key Highlights

• Loyalty Meets Innovation: Obsess’s first loyalty-integrated 3D platform, targeting E.l.f.’s 5M+ members in the US and U.K.

• Tech-Forward Moves: Builds on E.l.f.’s Vision Pro beauty app and Roblox activations.

💡 Why This Matters

E.l.f. is as the head of the table when it comes to tech forward strategy and marketing blending storytelling and e-commerce to engage younger digital-first demographic.

🔗 Read more on Marketing Dive

⚡ Need a Strategy Boost? Book a 1:1 call to elevate your brand’s growth & strategy.

🎙️ ICYMI: The Digital Runway Podcast EP. 4

I sat down with Gab Waller, Hollywood's "Fashion Detective" (clients include Hailey Bieber, Rosie Huntington Whiteley and Khole Kardashian). She’s also the founder of Sourced By, an AI-powered platform revolutionizing luxury fashion sourcing.

💡 Highlights:

🤖 How AI is transforming fashion sourcing.
🌍 Her leap from government compliance to A-list style.
💼 Building Source By, an AI-powered sourcing platform.

🎥 Watch on YouTube (don’t forget to subscribe) l 🎧 Spotify 🍏 Apple

✨ Don’t Miss These Other Episodes

• 🪩 EP. 1: What is Digital Fashion Week? Featuring Clare Tattersall

• 💻 EP. 2: How 3D Shopping and AR Are Revolutionizing E-Commerce

• 🎨 EP. 3: AI Fashion is the Future Featuring Wildy Martinez

💌 Coming Soon

We’re building something exciting, and YOU are at the heart of it.

✨ Spotlight Features: Share your story, wins, and projects.
📞 Community Calls: Collaborate, brainstorm, and level up.

💡 Got ideas? Reply—we’d love to hear from you!

Dear Runway Diaries,

While everyone was having a blast in Miami Art Basel 🌴, I have been in creation mode.

🎥 UGC Content
Wrapped a wellness UGC campaign (hint: celeb-backed 👀) that was fun to ideate, shoot and edit. Just got inspired by a TikToker sharing that over 40s UGC has even more opportunities because there aren’t as many UGC creators. 👀

🎉 Marie Claire Thought Leadership Coverage
I was featured for my business & marketing POV on NFC nails. Thank you MB for helping me as the resident PR and Media Expert 🫶 Read the article 💅✨

🔦 BNV Spotlight

Thank you BNV for this spotlight in your newsletter 🙏 Learn more about BNV here.

💍 Ring Obsession Update:
Ordered not one, not two, but THREE smart rings: Evie, UltraHuman, and Oura. Let’s see who makes the cut. Fingers crossed I can juggle them all on my 2 hands🤞

💖 + Best Regards,

Janey 

🪩 Stay in the Know: Subscribe, Share with Forward Thinkers & Explore the archives

👇 Let’s connect on Social Media