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💨 January flew by—can you believe it? This week, The Digital Runway brings you the hottest beauty, fashion, and tech trends for 2025.

✨ ICYMI: Don’t forget to grab The Digital Runway Report for the full 2025 Trend Forecast (details at the end!).

✨ This Week’s Highlights
1️⃣ Runway Radar 🪩
2️⃣ The Weekly Swipe 📲
3️⃣ Behind the Screens 🎙️
4️⃣  The Runway Diaries ✍

📮 New here? Don’t miss out—Subscribe or explore the archives.

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📱 Jacquemus Taps iPhone 16 for a Bold, Budget-Friendly Runway Revolution

Jacquemus is shaking up Paris Fashion Week by filming its Spring 2025 runway show entirely on 17 iPhone 16 Pro Max cameras.

The setup allows for cinematic close-ups and hidden reflective angles while keeping production costs low. Held at a historic Parisian apartment, this innovative showcase blurs the lines between luxury and accessibility.

💡 Why It Matters

• 🚀 High Impact, Low Cost: Jacquemus proves you can achieve high-quality visuals without a huge production bill redefining luxury storytelling.

• 📷 Relatable Tech: Leveraging consumer tech makes the brand resonate with younger tech-savvy audiences.

• 🎨 Creative Disruption: By integrating iPhones and accessible technology, Jacquemus shows how brands can innovate storytelling setting a new industry standard.

This bold move demonstrates how creativity and using the tool of the times (Smart Phones) can deliver creativity and results.

🔗 Read more on Hypebae

🤖 OpenAI’s Operator AI Could Change How You Work

OpenAI just launched Operator, an AI tool that can browse the web, click, type, and complete tasks for you.

Available for $200/month to ChatGPT Pro users, it’s designed to simplify workflows and save time—no coding or extra tools needed.

💡 Why It Matters

🖱️ Time Saver: Handles web tasks like booking, shopping, or organizing without the hassle.

🌐 Real-World Ready: Trusted by brands like Uber and DoorDash to deliver better results faster.

🧠 Smart & Reliable: Operator learns as it goes, fixing mistakes and keeping you in control.

This tool is like having a virtual assistant for all your online tasks—perfect for busy pros looking to simplify life.

💰 Who is paying $200/month to use this? 👀

🔗 Read more on The Verge

🤖 Hugo Boss: AI-Powered Content Creation

Hugo Boss is embracing AI to produce localized product content faster and more affordably. By tailoring campaigns to diverse markets, the brand ensures global relevance without compromising quality.

💡 Why It Matters

• 🧠 Hyper-Personalized Content: AI bridges cultural gaps by creating messaging and visuials that resonates with global audiences.

• ⚡ Streamlined Operations: Reducing production costs while accelerating timelines allows the brand to scale efficiently.

• 📈 Staying Competitive: Hugo Boss showcases how AI integration can future-proof operations while enhancing customer experiences worldwide.

This strategy serves as a blueprint for brands looking to balance creativity, efficiency, and global expansion in an increasingly competitive landscape.

👀 Are you for or against AI Fashion?

📖 Read more on FashionUnited

📲 Here’s what you need to swipe this week
👓 Samsung and Google debut futuristic AR headset [The Verge]
🏀 Sephora Canada announces WNBA partnership [Hypebae]
🛍️ ShopMy raises $77.5M for creator marketing [Adweek]
💌 Blackpink’s Rosé stars in Skims campaign [WWD]
👜 Pharrell and Nigo reunite for Louis Vuitton [GQ]

🎙️ The Digital Runway Podcast: Episode 5

Missed CES 2025? I sat down with Robin Raskin, tech trailblazer, to break down:

• 🤖 AI + Tech Innovation shaking up beauty and retail

• 🚀 The Creator Economy and its impact on brands

• 👗 Wearable Tech that’s redefining fashion

🎥 Catch the Podcast Episode

🎬 Watch on YouTube | 🎧 Listen on Spotify | 🍏 Apple Podcasts

👉 Subscribe Now for bi-weekly episodes packed with expert insights and interviews.

Dear Runway Diaries,

How is it already February? 🗓️ January flew by—a whirlwind of CES highlights and post-CES flu recovery. Next up? Fashion Week.

🎯 Here are my CES Highlights:

• 💡 CES Unveiled: Cutting-edge tech sneak peeks.

• 👠 Women Walk The Floor Tour with The Female Quotient at CES 2025.

• 📸 Wearable Fashion Tech: My CES outfits, captured on Ray-Ban Meta glasses.

💬 Quick Poll: What do you want me to cover in my CES YouTube video? Beauty Tech? Fashion Tech? Wearable Tech? Reply and let me know!

💄 Beauty Tech Buzz ⚡️

I’m testing the Medicube Age-R Booster Pro and I’m obsessed so far! 😍 Full 1 Month Review will be coming, but Week 1 Review are already on TikTok 👀.

🧖‍♀️ Do you swear by any beauty devices? Reply with your faves—I’d love to try them!

🚨 February Fashion Tech Alert 🚨

I’m moderating a panel at Digital Fashion Week NYC on February 7 diving into What Retail- Customers Want: Engagement.

🎟️ Use code SPEAKERFRIENDFEB25 for 50% off tickets (Sign Up Here).

Let’s talk fashion, tech, and engagement—hope to see you there!

January set the tone for an incredible year ahead 🚀

🙏 Thanks for being here—your support makes The Digital Runway possible!

💌 If you enjoyed this newsletter, forward it to someone and let’s grow our community.

💬 What’s one thing you’re excited about this February? Reply and let’s cheer each other on because everyone needs a hype squad!

💖🪩,

Janey

🎯 Futureproof Yourself: Download The Digital Runway Report now and plan 2025.

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