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☀️ GM Runway Insiders 😏

This week’s been a whirlwind of Beauty + Fashion Tech & AI 💨

💥 From Nike x SKIMS redefining athleisure to A$AP Rocky steering Ray-Ban into the future, this week’s beauty, fashion, and AI news has us buzzing. Plus, Paris Hilton’s Y2K collection has a major impact—selling out instantly on Vestiaire Collective.

Let’s dive in 🏊‍♀️

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 📲 Here’s what you need to swipe this week

👗 Net-a-Porter Exits China [Fashion United]
💄 Marie Claire New Digital Beauty Issue [Glossy]
🧖‍♀️ SmartSKN’s AI Skincare Launch [Yahoo Finance]
👠 Tapestry Sells Stuart Weitzman [Vogue Business]
💻 The RealReal's Gossip Girl Newsletter Launch [Glossy]
🎥 Anna Jewsbury’s LFW Home Shopping Channel [Hypebae]
🦢 Stella McCartney Campaign uses AI Birds[Fashion Network]

👟 Nike + SKIMS = Future of Athleisure

TLDR: Nike’s partnering with Kim Kardashian’s SKIMS to launch NikeSKIMS blending style and performance. US Launch Spring 2025. Globally 2026. [Vogue Business]

💡 Why It Matters: Nike’s betting big on women’s athleisure with SKIMS to dominate the market and lead in inclusive performance fashion.

📈 Stock Surge: Nike’s stock jumped 6.2% adding $6.7B to its value. 🤯

💡 What Brands Can Learn:

📱 Partnerships Over Influencers: Kim is a brand empire. Nike's betting on riding the wave of SKIMS, Women’s Sports and Athleisure. Love or hate her 💔 there’s a cult following.

🥧 Cultural Power = Market Share: Tapping into SKIMS is Nike’s strategy to own the women’s market.

🔥 The Big Play: Is an IPO or acquisition incoming? 👀

💡 Want more insights? 🗂️ Download the Digital Runway Report—2025 Trends, AI Tools and more.

🕶️ A$AP Rocky’s Ray-Ban Partnership: Fashion, Tech, or Wearable Fashion Tech?

TLDR: A$AP Rocky becomes Ray-Ban's first creative director, launching the Blacked Out Collection this April. [HYPEBEAST]

🕵🏻 Why It Matters: This isn’t just a product launch—it’s a cultural play. While this may or may not be a Ray-Ban Meta partnership too—@raybanmeta did comment. 👀

🤯 Seriously, why wasn’t a collab post on instagram negotiated? Missed opportunity.

🔥 Hot Take: Rocky’s influence is undeniable, but does he really qualify as creative director? Or is this just a marketing play? Thoughts?

Marketing POV: Is Rocky’s role pushing Ray-Ban or Ray-Ban Meta Glasses? Given the 💰 they likely paid him, I hope the strategy includes, Rihanna, Fenty and The Met Gala. 👀 If not, Meta and/or EssilorLuxottica, let’s talk strategy🫡

💼 Want to talk strategy for your (personal) brand? Book a 1:1 call today.

👗 Paris Hilton’s Y2K Fashion Auction

TLDR: Paris Hilton’s Y2K wardrobe on Vestiaire Collective sold out in hours (from Juicy Couture tracksuits to Luxury Fashion) all to support LA wildfire relief. [People]

💖 Trend Forecast: Nostalgia commerce is in full swing. The Y2K era is back, but this time blending fashion, resale, sustainability, and philanthropy.

🪩 Stay in the know: Share The Digital Runway with your boss, colleague, or friend👇

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Dear Runway Diaries,

This week, I’m reflecting on what’s working—and what’s not. The hustle is real, but burnout? Not happening. Prioritizing health—Pilates, and, of course, mental health walks while wearing Ray-Ban Meta Glasses and chatting with ChatGPT. 🫡 (My biggest hack ever. Have you tried? 😎)

🙏 Big milestone this week: I hit 5,555+ on LinkedIn! This angel number = growth, transformation, and alignment.✨ Now at 5,587 and still climbing! 👀 Let’s connect there if we haven’t already! 🤝

📌 This is my Business + Beauty Era 💅🏻 by tripling down on LinkedIn & Skincare for the next 4 weeks. Consistency = growth, even if it's not January 1st, right?

I’m back at it with my Medicube Age-R Booster Pro—5-20 minutes of Beauty Tech every day, all while catching up on Kdramas. Multitasking at its finest. 💅

Also, I got my first PR package from ShopMy! 🛍️ You can curate + share products you love—and you don’t need 10K followers. Make Your Own ShopMy here. 💅🏻 Check out my favorites from matcha, skincare to wearable tech and my Logitech Pop ⌨️

🔮 What are YOU focusing on this week? Business growth, wellness, or something new? Let’s share and build this community together. Hit reply or drop a comment.

💖🪩,
Janey

🤝 Connect on LinkedIn & Social Media—Join the conversation!