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- 🇰🇷 Jennie’s AI MV, LV Beauty Launch & Anrealage LED Fashion Tech
🇰🇷 Jennie’s AI MV, LV Beauty Launch & Anrealage LED Fashion Tech
🪩 The Digital Runway 📡 Briefing l Decoded News & Insights You Won’t Find in Headlines

🪩 GM Runway Insiders,
ICYMI: The Future Playbook dropped last Wednesday—your AI, Career & Fashion Tech Cheat Sheet. Last week I dropped the Cold DM that got me hired at LVMH.
📌 This week: K-pop JENNIE’s AI + Digital Collectibles, Anrealage glowing fashion tech, and Louis Vuitton’s Beauty Launch with Pat McGrath.
💡 Fashion Tech isn’t a trend—it’s the future.
💌 What’s your take? Hit reply & let’s talk.
💖🪩,
Janey
Table of Contents
👾 Roblox x Bunka Drop Virtual Graduate Collection [TrendWatching]
💰 Prada x Versace: $1.5B Deal Nearing Completion [FashionUnited]
🛍️ Printemps Opens Experiential Flagship in NYC [Vogue Business]
👾 Coperni Swipe Handbag is now a Tamagotchi [Highsnobiety]
🔍 Google AI Vision Match Innovates Shopping [Tech Crunch]
👜 Vogue Vintage Market Curated Designer Resale [Vogue]
🏆 Carine Roitfeld’s ‘Players’ Mixes Fashion + Sports [BoF]
💄 David Yi’s Good Light Hits Ulta Nationwide [Ulta]
🔎 RUNWAY REPORT
🇰🇷 Jennie—The Missing Blueprint for AI, Fashion Tech & Fandom
🗞️ TL;DR: Jennie’s (BLACKPINK) first solo album, Ruby, featuring Dua Lipa & Doechii is more than just music.
📍 K-pop is THE blueprint for AI, Fashion Tech & Fandom, but nobody’s cracked the code yet.
📊 24 Hours Post-Launch → Her newest song like JENNIE = 13M+ views + #2 on YouTube.
🎥 AI Aesthetic → "Your AI couldn’t copy” lyrics + robotic visuals, red pill and more.
🎟️ Gamified Fandom → Personalized Digital Photocards turn music into interactive collectibles.
📈 The Power Playbook: Beauty + Fashion Tech & K-Pop
🎶 K-Pop & Entertainment → Gamified Fandom, Phygital Merch & Brand Collabs.
👗 Beauty & Fashion → AI/AR Filters, Digital Fashion & Immersive Experiences.
📱 Tech & AI → AI Powered Commerce & Personalized Fan Experiences.
🤝 Brands, let’s connect the dots. Apply for Innovation Consulting or Hit Reply.
🖥️ Anrealage: Fashion as a Digital Canvas?
🗞️ TL;DR: At Paris Fashion Week, Anrealage’s SCREEN collection used Kyocera’s FOREARTH tech to create light reactive + shape shifting fashion. [Business Wire]
💡 Wearble Fashion Tech is here. Adobe’s Primrose + Air Conditioned Dress.
⚡ The Future? Smart Fashion that adapts to climate, mood & movement.
🪩 Love The Digital Runway? Forward to a friend & get rewarded! 👇
✅ Refer 5 people → Unlock a 30-min Brand & Career Strategy Call
(March Only. 9 Spots Left—Get Yours Before They're Gone!)
💄 Louis Vuitton Enters Beauty with Pat McGrath 👑
🗞️ TL;DR: Pat McGrath is the first-ever Creative Director for Louis Vuitton’s new Beauty Brand launching August 2025. [Essence]

👀 Late? LV tested through brands in the Maison. Beauty prints money vs RTW = higher margins + easy luxury entry + lower retail price.
🌎 Luxury is evolving. From Pat & Pharrell Williams at LV and Yoon Ahn at Dior.
🤝 NEWSLETTER PARTNERSHIP
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🛍️ THE RUNWAY EDIT
💖 My obsessions this week—what’s yours? 💬 Read More + Comment

🎥 BEYOND THE SCREENS
🔥 Exclusive: You Heard It Here First!
🚀 This Thursday at 11 AM EST—Live with Dmytro Kornilov CEO of FFFACE.ME—a marketing shaping the future of Immersive Retail.
🗓️ Event Invite drops Monday on LinkedIn
🏆 RUNWAY TRIVIA
Test your Beauty + Fashion Tech 🤓
💋 First Beauty Brand to Launch AR Tech?🗳️ Vote now—answer in Wednesday’s newsletter 👀 |
👀 LAST LOOK
TYSM for reading & being a part of The Digital Runway Community 🙏
📊 Want a deep dive on K-pop, AI & Fashion Tech? |
📩 Thoughts on the new format. Love it or Hate it? Hit Reply.
💖🪩,
Janey
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