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- 👜 Coach Bags $1.6M at WNBA 🛒 $1M Trader Joe’s Tote 📚 Ivy League AI Secrets
👜 Coach Bags $1.6M at WNBA 🛒 $1M Trader Joe’s Tote 📚 Ivy League AI Secrets
🪩 The Digital Runway 📡 Briefing l Decoded News & Insights You Won’t Find in Headlines
Janey Park
April 20, 2025
In partnership with
🪩 GM Runway Insiders,
What do space fashion, WNBA handbags, and AI stylists have in common?
They all launched — proving once again:
The future of fashion is TECH.
👇 This Week’s Lineup
📈 Marketing Playbook – WNBA 𝕏 Coach
📌 Weekly Swipe – 7 headlines to scroll
🎙️ 1:1 Podcast – Ivy League AI decoded
🎥 Live Shows – Join the convo IRL (ish)
💖🪩,
Janey
📮 Forward to someone who loves fashion, tech, or both.
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🔎 RUNWAY REPORT
👜 WNBA Orange Carpet + Coach is the First Handbag Partner
TL;DR: Coach stole the Orange Carpet + headlines with a multi-year deal. [🔗 WWD]
💼 Style 5 draftees in custom looks = $1.6M in media value l Aneesah Morrow
✨ Paige Bueckers’ 3-piece suit alone pulled $145K in MIV
📈 The Marketing Playbook: Want to Win in Women’s Sports?
🛍️ Make Tunnel Fits + Carpet moments shoppable
🧠 Don’t just sponsor — style + invest in players
🎮 Activate fan UGC with Digital Fashion
🦾 Add Wearable Tech + Phygital Fits
👛 CFDA Taps Alta for AI Personal Styling
TL;DR: AI just got the CFDA’s stamp of approval. [🔗 CFDA]
🤖 Alta uses 12+ AI models to help users style + shop smarter
🧵 Now live with CFDA members
💃 Jasmine Tookes + Joja are in as an investor + user
🧑🚀 Spacecore is Real — But, so is the Backlash
TL;DR: Katy Perry sang in space… but where was the tech and why did this happen? [🔗 Vogue Business, WWD]
✨ Custom Monse suits = sleek, camera-ready, and PR-perfect
🚀 Blue Origin’s all-female crew wore custom Monse (Katy Perry, Lauren Sánchez, Gayle King, Amanda Nguyen, Aisha Bowe, Kerianne Flynn.)
🦾 Sleek, camera-ready — but no AR or phygital twins. Where was the fashion tech?
❤️🔥 Amanda Nguyen’s astronaut dream was the real heart of the mission. IMHO.
📲 WEEKLY SWIPE
💅🏻 Essie collabs with WNBA mascot for courtside nails [Hypebae]
👟 Vans debuts sneaker in Milan Design Week [Footwear News]
💄 e.l.f. x NASCAR drive Katherine Legge team up[Hypebae]
🛒 Trader Joe’s totes hit $1M resale prices [Hypebae]
🧠 Tariff TikTok challenges Luxury Fashion [BoF]
🏢 Nike opens studio in Shanghai [Bloomberg]
📺 THIS WEEK ON THE DIGITAL RUNWAY
🗓️ RSVP to Watch + Chat Live
🎨 Sun Apr 20 @ 10AM — The Artist’s Way (Week 3 Kickoff)
🍜 Mon Apr 21 @ 8PM — Monday Mukbang (AI Content Tools)
🪩 Tue Apr 22 @ 11AM — Fashion Tech Tuesday (News + Discussion)
🔄 ICYMI: LAST WEEK’S SHOWS
🎙 PODCAST HIGHLIGHT
Wharton Professor Dr. Stefano Puntoni (+ Co-Director of Human AI Research) joined The Digital Runway.
- First AI Major at an M7 School
- How Ivy League Business School teachers AI
🎨 The Artist’s Way — Week 2 Kickoff
🍔 Mukbang Monday — Walking Taco + Sneakers + AI
🪩 Fashion Tech Tuesday — TikTok China Tarriffs Debate
👀 LAST LOOK
💬 What stuck with you this week?
📲 Text your group chat: “Trader Joe’s totes = $1M resale. Let’s go hunting & flipping.”
🗞️ Should I move to Substack or stay on Beehiiv?Serious Question & I want your feedback on this please |
💖🪩,
Janey
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