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- ๐ Coach Bags $1.6M at WNBA ๐ $1M Trader Joeโs Tote ๐ Ivy League AI Secrets
๐ Coach Bags $1.6M at WNBA ๐ $1M Trader Joeโs Tote ๐ Ivy League AI Secrets
๐ชฉ The Digital Runway ๐ก Briefing l Decoded News & Insights You Wonโt Find in Headlines

๐ชฉ GM Runway Insiders,
What do space fashion, WNBA handbags, and AI stylists have in common?
They all launched โ proving once again:
The future of fashion is TECH.
๐ This Weekโs Lineup
๐ Marketing Playbook โ WNBA ๐ Coach
๐ Weekly Swipe โ 7 headlines to scroll
๐๏ธ 1:1 Podcast โ Ivy League AI decoded
๐ฅ Live Shows โ Join the convo IRL (ish)
๐๐ชฉ,
Janey
๐ฎ Forward to someone who loves fashion, tech, or both.
๐ New? Subscribe + explore the archives
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๐ RUNWAY REPORT
๐ WNBA Orange Carpet + Coach is the First Handbag Partner
TL;DR: Coach stole the Orange Carpet + headlines with a multi-year deal. [๐ WWD]

๐ผ Style 5 draftees in custom looks = $1.6M in media value l Aneesah Morrow

โจ Paige Bueckersโ 3-piece suit alone pulled $145K in MIV
๐ The Marketing Playbook: Want to Win in Womenโs Sports?
๐๏ธ Make Tunnel Fits + Carpet moments shoppable
๐ง Donโt just sponsor โ style + invest in players
๐ฎ Activate fan UGC with Digital Fashion
๐ฆพ Add Wearable Tech + Phygital Fits
๐ CFDA Taps Alta for AI Personal Styling
TL;DR: AI just got the CFDAโs stamp of approval. [๐ CFDA]
๐ค Alta uses 12+ AI models to help users style + shop smarter
๐งต Now live with CFDA members

๐ Jasmine Tookes + Joja are in as an investor + user
๐งโ๐ Spacecore is Real โ But, so is the Backlash
TL;DR: Katy Perry sang in spaceโฆ but where was the tech and why did this happen? [๐ Vogue Business, WWD]

โจ Custom Monse suits = sleek, camera-ready, and PR-perfect
๐ Blue Originโs all-female crew wore custom Monse (Katy Perry, Lauren Sรกnchez, Gayle King, Amanda Nguyen, Aisha Bowe, Kerianne Flynn.)
๐ฆพ Sleek, camera-ready โ but no AR or phygital twins. Where was the fashion tech?
โค๏ธโ๐ฅ Amanda Nguyenโs astronaut dream was the real heart of the mission. IMHO.
๐ฒ WEEKLY SWIPE
๐ ๐ป Essie collabs with WNBA mascot for courtside nails [Hypebae]
๐ Vans debuts sneaker in Milan Design Week [Footwear News]
๐ e.l.f. x NASCAR drive Katherine Legge team up[Hypebae]
๐ Trader Joeโs totes hit $1M resale prices [Hypebae]
๐ง Tariff TikTok challenges Luxury Fashion [BoF]
๐ข Nike opens studio in Shanghai [Bloomberg]
๐บ THIS WEEK ON THE DIGITAL RUNWAY
๐๏ธ RSVP to Watch + Chat Live
๐จ Sun Apr 20 @ 10AM โ The Artistโs Way (Week 3 Kickoff)
๐ Mon Apr 21 @ 8PM โ Monday Mukbang (AI Content Tools)
๐ชฉ Tue Apr 22 @ 11AM โ Fashion Tech Tuesday (News + Discussion)
๐ ICYMI: LAST WEEKโS SHOWS
๐ PODCAST HIGHLIGHT
Wharton Professor Dr. Stefano Puntoni (+ Co-Director of Human AI Research) joined The Digital Runway.
- First AI Major at an M7 School
- How Ivy League Business School teachers AI
๐จ The Artistโs Way โ Week 2 Kickoff
๐ Mukbang Monday โ Walking Taco + Sneakers + AI
๐ชฉ Fashion Tech Tuesday โ TikTok China Tarriffs Debate
๐ LAST LOOK
๐ฌ What stuck with you this week?
๐ฒ Text your group chat: โTrader Joeโs totes = $1M resale. Letโs go hunting & flipping.โ
๐๏ธ Should I move to Substack or stay on Beehiiv?Serious Question & I want your feedback on this please |
๐๐ชฉ,
Janey







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