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  • ๐Ÿ‘œ Coach Bags $1.6M at WNBA ๐Ÿ›’ $1M Trader Joeโ€™s Tote ๐Ÿ“š Ivy League AI Secrets

๐Ÿ‘œ Coach Bags $1.6M at WNBA ๐Ÿ›’ $1M Trader Joeโ€™s Tote ๐Ÿ“š Ivy League AI Secrets

๐Ÿชฉ The Digital Runway ๐Ÿ“ก Briefing l Decoded News & Insights You Wonโ€™t Find in Headlines

In partnership with

๐Ÿชฉ GM Runway Insiders,

What do space fashion, WNBA handbags, and AI stylists have in common?

They all launched โ€” proving once again:
The future of fashion is TECH.

๐Ÿ‘‡ This Weekโ€™s Lineup
๐Ÿ“ˆ Marketing Playbook โ€“ WNBA ๐• Coach
๐Ÿ“Œ Weekly Swipe โ€“ 7 headlines to scroll
๐ŸŽ™๏ธ 1:1 Podcast โ€“ Ivy League AI decoded
๐ŸŽฅ Live Shows โ€“ Join the convo IRL (ish)

๐Ÿ’–๐Ÿชฉ,
Janey

๐Ÿ“ฎ Forward to someone who loves fashion, tech, or both.
๐Ÿ“Œ New? Subscribe + explore the archives

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๐Ÿ”Ž RUNWAY REPORT

 ๐Ÿ‘œ WNBA Orange Carpet + Coach is the First Handbag Partner

TL;DR: Coach stole the Orange Carpet + headlines with a multi-year deal. [๐Ÿ”— WWD]

๐Ÿ’ผ Style 5 draftees in custom looks = $1.6M in media value l Aneesah Morrow

โœจ Paige Bueckersโ€™ 3-piece suit alone pulled $145K in MIV

๐Ÿ“ˆ The Marketing Playbook: Want to Win in Womenโ€™s Sports?

๐Ÿ›๏ธ Make Tunnel Fits + Carpet moments shoppable

๐Ÿง  Donโ€™t just sponsor โ€” style + invest in players

๐ŸŽฎ Activate fan UGC with Digital Fashion

๐Ÿฆพ Add Wearable Tech + Phygital Fits

๐Ÿ‘› CFDA Taps Alta for AI Personal Styling

TL;DR: AI just got the CFDAโ€™s stamp of approval. [๐Ÿ”— CFDA]

  • ๐Ÿค– Alta uses 12+ AI models to help users style + shop smarter

  • ๐Ÿงต Now live with CFDA members

    ๐Ÿ’ƒ Jasmine Tookes + Joja are in as an investor + user

๐Ÿง‘โ€๐Ÿš€ Spacecore is Real โ€” But, so is the Backlash

TL;DR: Katy Perry sang in spaceโ€ฆ but where was the tech and why did this happen? [๐Ÿ”— Vogue Business, WWD]

โœจ Custom Monse suits = sleek, camera-ready, and PR-perfect

  • ๐Ÿš€ Blue Originโ€™s all-female crew wore custom Monse (Katy Perry, Lauren Sรกnchez, Gayle King, Amanda Nguyen, Aisha Bowe, Kerianne Flynn.)

  • ๐Ÿฆพ Sleek, camera-ready โ€” but no AR or phygital twins. Where was the fashion tech?

  • โค๏ธโ€๐Ÿ”ฅ Amanda Nguyenโ€™s astronaut dream was the real heart of the mission. IMHO.

 ๐Ÿ“ฒ WEEKLY SWIPE

๐Ÿ’…๐Ÿป Essie collabs with WNBA mascot for courtside nails [Hypebae]

๐Ÿง Pudgy Penguins partners with Lotte for collectibles [Lotte, X]

๐Ÿ‘Ÿ Vans debuts sneaker in Milan Design Week [Footwear News]

๐Ÿ’„ e.l.f. x NASCAR drive Katherine Legge team up[Hypebae]

๐Ÿ›’ Trader Joeโ€™s totes hit $1M resale prices [Hypebae]

๐Ÿง  Tariff TikTok challenges Luxury Fashion [BoF]

๐Ÿข Nike opens studio in Shanghai [Bloomberg]

 ๐Ÿ“บ THIS WEEK ON THE DIGITAL RUNWAY

๐Ÿ—“๏ธ RSVP to Watch + Chat Live

๐ŸŽจ Sun Apr 20 @ 10AM โ€” The Artistโ€™s Way (Week 3 Kickoff)
๐Ÿœ Mon Apr 21 @ 8PM โ€” Monday Mukbang (AI Content Tools)
๐Ÿชฉ Tue Apr 22 @ 11AM โ€” Fashion Tech Tuesday (News + Discussion)

๐Ÿ“ก Join the converesation on ๐• + YouTube
๐Ÿ’Œ Prefer LinkedIn or IG? Hit reply.

 ๐Ÿ”„ ICYMI: LAST WEEKโ€™S SHOWS

๐ŸŽ™ PODCAST HIGHLIGHT

Wharton Professor Dr. Stefano Puntoni (+ Co-Director of Human AI Research) joined The Digital Runway.
- First AI Major at an M7 School
- How Ivy League Business School teachers AI

๐Ÿ“บ Watch: YouTube | ๐ŸŽง Listen: Spotify + Apple

๐ŸŽจ The Artistโ€™s Way โ€” Week 2 Kickoff
๐Ÿ” Mukbang Monday โ€” Walking Taco + Sneakers + AI
๐Ÿชฉ Fashion Tech Tuesday โ€” TikTok China Tarriffs Debate

๐Ÿ‘€ LAST LOOK

๐Ÿ’ฌ What stuck with you this week?

๐Ÿ“ฒ Text your group chat: โ€œTrader Joeโ€™s totes = $1M resale. Letโ€™s go hunting & flipping.โ€

๐Ÿ—ž๏ธ Should I move to Substack or stay on Beehiiv?

Serious Question & I want your feedback on this please

Login or Subscribe to participate in polls.

๐Ÿ’–๐Ÿชฉ,

Janey

๐Ÿชฉ Subscribe, Forward & Explore the Archives 

๐Ÿค Connect on LinkedIn & Social Media ๐Ÿ‘‡


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