GM! Welcome back to 🪩 The Digital Runway 🪩!

✨ In the last issue, Schiaparelli was shared as a use case for Digital Fashion leading to an opportunity to create an AR filter inspired by Runway Fashion.

🤝 Because we don’t gatekeep, the co-creation opportunity was opened to you to (read on for more details) and led to launching a new section called Community Couture.

This week covers things to know from last week and January as a recap. Looking ahead to an exciting 2024! LFG! 🚀

In this Issue #002:

👠 Hot off the Runway: News you need to know and Why it matters

🧠 Runway Insights: Strategic insights to apply to your brand

⚡️ Fashion Flash: Hot Takes on Fashion’s Digital Revolution

💃 Community Couture: Where Fashion Collaborates

✍️ The Runway Diaries: BTS & Story Time

1. Rewards in the Digital & Physical World: Paris Hilton’s is always sliving (slaying + living)

📚 What you need to know

• Paris Hilton partners with Hilton Hotels for a loyalty campaign in Paris’s Roblox world, Slivingland. Hilton Honors points and status upgrades are earned through challenges in Roblox.

• Roblox is an immersive online platform where millions engage in creating and playing games. 67 million daily active users, $2.2B revenue in 2022.

💡 Why this matters to Brands & Consumers

• Younger Demographic. Roblox’s reach especially with the younger demographic presents an opportunity to engage with the next generation of consumers that understands Game2Earn.

• Phygital (Physical + Digital) Blending virtual experiences with real world benefits is how brands can create immersive experiences with a purpose that drives loyalty.

Read more on Hilton Hotels here

2. Amazon Fashion’s AI = Smart Sizing

📚 What you need to know

• Amazon Fashion’s AI driven Fit insights will tackle sizing issues helping online shoppers get sized more precisely by analyzing reviews with returns and size chart data. (Launch TBA)

• Cost: Free service for qualifying US apparel and shoe brands in Amazon Brand registry.

💡 Why this matters to Fashion

• Sizing Issues = Expenses: Inconsistent sizing leads to higher returns impacts brands financially. Fit insights leverages AI to better match sizing reducing multiple size ordering & return shipping costs.

• Data Driven Design. Fit insights equip brands with data to help on customer feedback about design and fit.

Read more on Vogue Business here

3. Co-Creating Beauty and now Skincare

📚 What you need to know

• KIKI.World, a Web3-ready beauty brand, empowers its community to shape product offerings through voting, fostering co-creation and decentralized decision-making in the beauty industry.

• The Skin Development Kit (SDK) from KIKI.World is an innovative skincare product created through community collaboration, where members actively vote on aspects like format, formula, and fragrance, fostering a sense of inclusivity and engagement.

💡 Why this matters to Beauty Brands & Consumers

• Empowering Personalization: Reflects a trend towards personalized beauty experiences for consumers.

• Accessible Innovation: Involves consumers in product development, democratizing the beauty industry

Read more on Jing Daily here

Digital Waste: the new Sustainability & Recycling

GENIUS OR GARBAGE: Digital Waste ➡️ Digital Fashion. We think Genius.

DRAUP (Digital Fashion platform) launched TRASH GOWN project that transformed digital waste into fashion. Screenshots were turned into a gown to show a new approach with Digital Recycling.

💡Why this matter to you (Business Executives, Marketers, Consumers)

A fresh take (pun intended here) on digital recycling by driving awareness and engagement around digital waste through collaboration to create a wearable item. Apply this launch to sustainability goals, corporate social responsibility and consumer engagement. Did you know Digital Recycling was a thing? 👀

⚡️ $1.17M for a Digital Fashion Drop

Let the numbers do the talking. If you do not understand Digital Fashion, then do 40 hours of homework as GaryVee would say. Or ‘HIT REPLY’ to this email or ‘COMMENT’ on the blog with any questions you have.

Last week I wrote about Schiaparelli, then shared a Newsletter Recap on Social Media. ZERO10 replied and AR Designer Hafid agreed to create it with me via X. I wanted to make it about community, so let’s co-create!

🚀 Co-Creation: We’re co-creating a Schiaparelli inspired AR filter with Web3 NFT elements for the culture through voting online

💃 Virtual Try On: Get ready try on this co-created piece & make some content together

🚨 Voting Ends: 2/2/24 @ 6pm EST

📚 Read here (if you prefer words)

🎥 Watch & Vote👇

🚀 Launching 🪩 The Digital Runway 🪩 was a childhood dream come true.

👀 Last week I launched Issue #001.

👇 Here’s what I learned:

1) Things don’t always go to plan. The newsletter was supposed to go out on Friday morning 5am EST because Fashion Friday… but, because it was my first time using newsletter platform beehiiv - I had major technical issues.

2) It takes a community. Shoutout to my friend Kim who helped trouble shoot and the beehiiv team & community who helped solve the problems, so I could launch finally on Saturday morning.

3) Entrepreneurship is like being a college student. I stayed up until 5am eating snacks while writing & trouble shooting. It felt like I was cramming for finals. Can anyone else relate?

4) Running a Marathon and NOT a Sprint. I’m creating content differently this time after coming back from burnout. My focus is on purpose and ROI. The long game is about being focused, strategic, reasonable and consistent. AVOID sprint, burnout, repeat. DO walk, rest, repeat.

5) Shoot your shot. I posted about Schiaparelli Spring Summer 2024 last week and how the tech inspired runway pieces like Robot Baby and Motherboard Dress should have an AR filter. Now, I’m co-creating a Schiaparelli inspired Fashion Filter with an AR Designer and you!

🎬 That’s a wrap!

Next week, I’ll be on a panel at Digital Fashion Week at FIT. If you’re going or want to connect in NYC, then let me know.

💃 Happy Fashion Friday & have a nice weekend!

Janey Park, Founder of 🪩 The Digital Runway 🪩

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