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🪩 GM Runway Insiders,

ICYMI: The Future Playbook dropped last Wednesday—3 Cheat Codes to 10X Your Networking with AI + Community Features and more.

📌 This week: Beauty TikToker Mikayla Nogueira’s Point of View, Jeff Staple’s 21 Mercer Flagship, and Microsoft’s AI-powered Fashion Discovery.

📌 Next Up → The Future Playbook (Wednesday): Want to break into Fashion Tech? CEO of FFFACE.ME (& last week’s Podcast Guest) shares 3 Career Tips.

💡 From influencer brands to cultural hubs to AI stylists—the industry is shifting fast.

Hit reply & let’s talk.

💖🪩,
Janey

🏆 Versace’s Shake-up – Dario Vitale takes over from Donatella [Vogue Business]
⚽ E.l.f. Makes History – First beauty brand to back women’s soccer [Glossy]
🌿 Inditex Backs Bio-Tech – Epoch Biodesign lands $18.3M [FashionUnited]
👟 Nike vs. StockX – Sneaker counterfeit case heads to trial [Fashion Dive]
🏙️ Gucci Gamble – Kering’s stock tanks 12% after naming Demna [BoF]
🎙️ Huda’s Hotline – Beauty mogul launches a podcast [Hypebae]
🤖 Google AI Shopping – Virtual Try On Glow Up [Google]

💄 Mikayla’s Point of View: Beauty Empire or Viral Hype?

🗞️ TL;DR: Beauty Content Creator Mikayla Nogueira to launch Point of View (POV), a skincare-meets-makeup brand, on TikTok Shop and DTC. [Glossy]

@mikaylanogueira

@pointofview

📊 The CEO Factor → Backed by Ani Hadjinian (ex-Tom Ford, Bobbi Brown) & Imaginary Ventures (SKIMS, Glossier, Kosas).

📦 PR Gifting → Sending PR to followers—but will POV pay creators or rely on unpaid buzz? Or will they gamify the community.

🤝 Let’s Build the Future. Apply for Innovation Consulting or Hit Reply.

🐦 Jeff Staple Opens First Flagship—Streetwear’s Full Circle Moment

🗞️ TL;DR: Jeff Staple opens his first retail store at 21 Mercer, NYC—the former NikeLab 21 Mercer. [Footwear News]

📍 Why It Matters → Staple reclaims a sneaker landmark, selling Staple apparel, exclusive collabs & upcoming 21 Mercer merch.

🔥 Exclusive Drop → Launched Staple x Brooks Adrenaline 4 GTS.

💡 The Future? Cultural Hubs like this + LEVELS SF—Community is the new Capital.

🤖 Microsoft Enters AI Fashion Discovery with Copilot

🗞️ TL;DR: Microsoft partners with Curated for You to bring AI-powered fashion recommendations into Copilot. [Retail TouchPoints]

👀 The Next Personal Stylist? Copilot’s AI Stylist is trying to become a shopping bestie.

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💖 This obsessions this week—what’s yours?

🔗 Peggy Gou Chanel l Asia’s Front Row Takeover l Loewe Fall 2025

💬 Join the conversation

💡 Inside the Conversation: How brands can use AI + AR for Immersive Retail with CEO & Founder of FFFACE.ME Dmytro Kornilov.

📺 Watch the Full Episode on YouTube l 🎧 Spotify l 🍏 Apple Podcasts 

What’s Your Take?

📩 Quick Reply: What was the most interesting part of this issue? AI fashion, beauty brands, or cultural hubs? Hit reply & let me know!

💖🪩,

Janey