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- 👾 Tech Partnerships FTW: Roblox Inspired Fashion, NYX x Minecraft & Estee Lauder Adobe
👾 Tech Partnerships FTW: Roblox Inspired Fashion, NYX x Minecraft & Estee Lauder Adobe
🪩 The Digital Runway 📡 Briefing l Decoded News & Insights You Won’t Find in Headlines
Janey Park
March 23, 2025
🪩 GM Runway Insiders,
ICYMI: Last week's Future Playbook unlocked 3 Steps to Building a Personal Brand That Gets You Noticed.
📌 This Week: Estée Lauder x Adobe’s AI Partnership, Ksenia Schnaider’s Roblox-inspired fashion, and NYX’s Minecraft pixel makeup.
📌 Coming Thursday: Curious about AI Fashion & Music? Join this week’s The Digital Runway Podcast Live on LinkedIn.
💡 From AI Partnerships to Roblox fashion—the industry is moving at warp speed. Hit reply & let’s chat!
💖🪩,
Janey
Table of Contents
🎮 Phygital Faceoff – PhygitalTwin x AvakinLife gaming comp launches [BusinessWire]
⚽ Snuggs Scores – Partners with Man City Women to fight period taboos [Hypebae]
🧬 L’Oréal’s Bio Beauty – Epigenetic skincare collab with TruDiagnostic [L’Oréal]
🚀 Fashion Tech’s New Class – NYFT Lab reveals 2025 cohort [Yahoo Finance]
♻️ Pickle Payday – Fashion rental app raises $12M [FashionUnited]
⚖️ Coach vs. Shein – Lawsuit over dupes heats up [Fashion Dive]
🧴 Skims Buys SKKN – Kim K’s beauty empire expands [BoF]
👜 Loewe Shake-up – Jonathan Anderson exits [WWD]
🔎 RUNWAY REPORT
🎨 Adobe x Estée Lauder: Accelerating Beauty with AI
🗞️ TL;DR: Estée Lauder partners Adobe Firefly AI to streamline content creation freeing creatives to focus on innovation. [Adobe Newsroom]
📊 Automation Wins: AI handles repetitive tasks speeding up production.
📦 Content Scale-Up: Rapid creation of digital assets for global channels.
📈 The Power Playbook: How Brands Can Win with AI
🤝 Automate & Elevate → Delegate repetitive tasks to AI letting your team focus on creativity & strategy.
🎮 Personalization Pays → Use AI-driven personalization for deeper customer loyalty and customization.
🔮 Insights-Driven Marketing → Leverage AI analytics for effective campaigns.
🤝 Ready to Innovate? Apply for Innovation Consulting or Hit Reply.
🧵 Ksenia Schnaider x Roblox—Fashion Gets Pixelated
🗞️ TL;DR: Ksenia Schnaider debuts innovative AW25 Roblox inspired collection at Ukrainian Fashion Week bridges virtual and real worlds. [Grazia]
📍 Why It Matters → The Digital Runway meets Reality (see what I did there? 😉) with Ksenia Schnaider’s live Kyiv show ran simultaneously in physical and virtual presentations. Plus this move highlights the creativity and resilience of Ukranians given the political situation. ❤️🔥
🎮 Digital DNA → The collection experiments with square, pixelated silhouettes reminiscent of gaming avatars from Roblox, yet wearable IRL.
💡 Fashion’s New Frontier? Blending gaming aesthetics with physical garments—future collections will follow Ksenia Schnaider’s lead tapping into digital culture.
🪩 Love The Digital Runway? Forward to a friend & get rewarded! 👇
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💄 NYX Drops Pixelated Minecraft Makeup
🗞️ TL;DR: NYX launches pixel-inspired beauty for "A Minecraft Movie.” [Hypebae]
👾 Product Highlights: Cheeky Mob Highlighter Balms & Fat Oil Slick Click Lip Oils.
💡 Trend Alert: Expect more gaming-beauty collabs (like Pat McGrath x Candy Crush).
🛍️ THE RUNWAY EDIT
💖 This Week’s Obsessions: Loewe’s Jonathan Anderson Best Looks l New Favorite Matcha—Naoki Matcha l Roblox inspired Jeans (read above ICYMI).
🎥 BEYOND THE SCREENS
🔥 Exclusive: You Heard It Here First!
🚀 This Thursday at 11 AM EST—Live Podcast with Adriana Krawcewicz—From Fashion Illustrator & Branding Designer to AI Fashion + Musician.
🗓️ Event Invite drops Monday on LinkedIn
📺 Podcast Episodes l YouTube l 🎧 Spotify l 🍏 Apple Podcasts
👀 LAST LOOK
📩 What grabbed your attention most this week—AI in fashion, beauty x gaming, or cultural hubs? Hit Reply & Let’s Chat.
💖 Would you rather have a Gaming Inspired |
💖🪩,
Janey
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