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- 🤖 H&M Replaces Models with AI?! The Ordinary Sells 🥚 + 3 New Shows 📺
🤖 H&M Replaces Models with AI?! The Ordinary Sells 🥚 + 3 New Shows 📺
🪩 The Digital Runway 📡 Briefing l Decoded News & Insights You Won’t Find in Headlines
Janey Park
March 30, 2025
In partnership with
🪩 GM Runway Insiders,
📌 ICYMI: Last week's The Future Playbook broke down the viral ChatGPT x Studio Ghibli trend.
📈 This Week: H&M’s AI-generated models 🤖, Agentic AI rewrites e-commerce, and The Ordinary—yes, the skincare brand is serving... eggs. 🍳
🎥 Debuting This Week: The Digital Runway LIVE Shows
3 new formats. 3 fresh POVs. Streaming weekly.
Runway Roundtable 🤝 live debates & expert POVs (TBA)
🎨 PLUS: The Artist’s Way Livestream kicked off today at 10AM EST—join us April 6!
💡 Let’s dive into what matters this week, so you can stay ahead.
💖🪩,
Janey
Table of Contents
🌐 FabriX Goes Global — Digital fashion from HK to the world [Media Outreach]
🧠 Forever 21 Bankruptcy — Fast fashion fallout continues [Vogue Business]
🔹 Walmart x Minecraft — Story-driven retail collab [Retail TouchPoints]
🌱 Lululemon x Biotech — Bio-nylon goes mainstream [Fashion Dive]
🫤 New Mugler CD — Fresh creative leadership [Vogue Business]
🔎 RUNWAY REPORT
🤖 H&M’s AI Fashion Model is the Future of Fashion Tech
🗞️ TL;DR: H&M is working with 30 models to create their Digital Twins aka AI-generated models—saving time & cost. [BoF]
📊 Speed to Market: Skip photoshoots & launch faster.
👩💻 Digital Dilemma: Will customers embrace AI models?
🤔 Trust Risk: Efficiency vs. authenticity—what’s the trade-off & verdict?
📈 The Power Playbook: How to Win with AI, but keep a Brand’s Soul
📢 Be Transparent → Always label AI-generated content clearly to build trust.
🎨 Protect Your Aesthetic → Don’t sacrifice brand identity & soul for efficiency.
💃 AI Models → This is the future, but be authentic, honest and fair in the process.
🤝 Ready to Innovate? Apply for Innovation Consulting or Hit Reply.
🧠 Agentic AI Is Quietly Running the Retail Future
🗞️ TL;DR: Startups Spangle and Shopsense are building autonomous AI agents that power commerce—without marketers. [Spangle l Shopsense]
📌 Agentic AI? → AI that sets goals, adapts, and acts autonomously.
🤝 Spangle’s ProductGPT → Personalized product journeys. $6M funding.
📺 Shopsense Launch → Shoppable content for streamers and for brands.
🪩 Love The Digital Runway? Forward to a friend & get rewarded! 👇
✅ Refer 5 people → Unlock a 30-min Brand & Career Strategy Call
(March Only. 2/10 Spots Left—Get Yours Before They're Gone!)
🥚 The Ordinary’s Egg Drop—Disruption Done Right
📰 TL;DR: The Ordinary just launched bio-boosted eggs... and everyone’s scrambling to understand why. [The Cut]
🚀 Earned Media Win → Weird + strategic = viral gold
🌍 Category Crossover → Food and Beauty plus Fashion. Not just Tech Partnerships crossover—we’re shaking things up.
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🛍️ THE RUNWAY EDIT
💖 This Week’s Obsessions: ChatGPT x Studio Ghibli selfies
📲 Read my viral breakdown on LinkedIn
🎥 BEYOND THE SCREENS
⏮️ Catch the Playback: The AI Era in Fashion & Music with Adriana Krawcewicz.
🗓️ Tune into the Burn All the Bridges AI x IRL Music Video Launch April 4.
📺 Watch the Full Episode on YouTube l 🎧 Spotify l 🍏 Apple Podcasts
👀 LAST LOOK
🎨 Join The Artist’s Way Community Sundays @ 10AM EST (Watch the Intro)
📺 Tune into The Digital Runway LIVE this week—3 new shows in 1 chic space
💬 What did you think of the news, shows or even The Artist’s Way? Hit Reply.
💖🪩,
Janey
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