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- 🖤 Cyborg at Coachella — But Where’s the Tech for Lisa? + This Week’s Must-Watch Shows & How to Fake 8 Hours of Sleep
🖤 Cyborg at Coachella — But Where’s the Tech for Lisa? + This Week’s Must-Watch Shows & How to Fake 8 Hours of Sleep
🪩 The Digital Runway 📡 Briefing l Decoded News & Insights You Won’t Find in Headlines
Janey Park
April 13, 2025
In partnership with
🪩 GM Runway Insiders,
Lisa hit Coachella in cyborg glam — LED armor, anime villain core, reptilian skin.
But the real headline?
K-pop might run fashion and beauty — but it's barely playing in fashion tech.
👇 This Week’s Highlights
📈 Marketing Playbook + Top Headlines
💄 The Runway Edit (how to fake 8 hours of sleep)
📺 Live Shows YOU need to join on The Digital Runway
📢 Got 1 min? RSVP to a show, forward to a friend, or hit reply.
💖🪩,
Janey
📮 Forward to someone who loves fashion, tech, or both.
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🔎 RUNWAY REPORT
🖤 🎶 Lisa’s Coachella Era was a SLAY — But, Where’s the Tech?
She served LED reptilian realness. [🔗 WWD + Vogue Business]
…but where’s the Fashion Tech Strategy?
⚠️ Social Media Filters
⚠️ Smart Merch + Gamification
⚠️ Phygital Drops + Collectibles
It’s giving campaign, not ecosystem.
That’s where we come in.
📈 The Marketing Playbook: K-pop x Tech Strategy 101
🎯 Fandom = Creative OS
K-pop stans move faster than brands. Give them tools to co-create.
👗 Phygital Fashion Looks
Lisa wearing a look? Cute.
Lisa offering a digital drop + physical merch? Iconic.
💡 Gamification
Competitions, easter egg hunts & rewarding loyalty = shareable fandom
🧠 Zalando Acquires DeepAR
Backed by CFDA + eBay, the startup’s AI sorts fabrics with 80%+ accuracy — enabling camera-to-cart. [🔗 Yahoo Finance]
♻️ Refiberd Wins $300K for AI Sorting
CFDA + eBay fund AI-powered fiber sorting — 80%+ accuracy, powering circular fashion. [🔗 Vogue Business]
📲 WEEKLY SWIPE
🧠 Etsy’s AI Trend Tool Forecasts 6 New Aesthetic Waves [WWD]
🎮 ALTAVA x Xsolla = Fashion Skins to Gaming [BusinessWire]
💸 Korea’s Cosmax & Kolmar Drop $40M on Beauty Tech [MK]
💄Sephora x WNBA = Beauty Courtside [Retail Touchpoints]
🧳 Ambush Buys Back Brand from New Guards Group [BoF]
👑 Prada Acquires Versace in $1.4B Luxury Merger [NYT]
🛒 Mytheresa Gets Approval for YNAP Acquisition [BoF]
🛍️ THE RUNWAY EDIT
ARE YOU READY TO GLOW UP?
💄 How to look 8-hours-rested on 4?
🧴 Camera-Ready Look
😴 8 Hour Sleep Skin Hack
🤖 Digital Twins + ChatpGPT Dolls
📺 THIS WEEK ON THE DIGITAL RUNWAY
🗓️ This Week’s Show Lineup [👇 RSVP + 🔔 On]
🎨 Sun April 13 @ 10AM — The Artist’s Way
🍜 Mon April 14 @ 8PM — Monday Mukbang
🪩 Tues April 15 @ 11AM — Fashion Tech Talk
🎙️ Tues April 15 @ 5PM — 1:1 Podcast
⁉️ Got Q’s? Hit reply — I’ll ask them live.
🔄 ICYMI: LAST WEEK’S SHOWS
🎨 The Artist’s Way — Week 1 Kickoff
🍔 Mukbang Monday — Snacks 🥠 + AI demo
🪩 Fashion Tech Tuesday — H&M’s Digital Twins + MVFW
🎙️ Runway Roundtable — Why Digital Identity Matters Now
👀 LAST LOOK
💬 What stuck with you?
Lisa’s missed tech moment?
Wharton’s take on AI that you’re excited to join?
How to look like you had 8 hours sleep all the time?
📨 Reply and tell me.
📲 Text this your group chat:
“Let’s learn Tech & AI and not get replaced.”
💖🪩,
Janey
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