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Welcome to 🪩The Digital Runway 🪩 — your go to guide to Fashion, Tech & Trends! 🚀

✨ This week, dive into Nike Disrupts Paris Olympics with Fashion Tech Exhibition, BLACKPINK’s LISA is the Newest Louis Vuitton Ambassador, and Beyonce’s Iconic Dress Goes Digital with Syky’s New Apple Vision Pro App.

👇 Read on for details👇

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🗞️ In this Issue #016

Nike Disrupts Paris Olympics with Fashion Tech Exhibition

📚 What you need to know

Nike has launched an innovative fashion-tech exhibition at the Centre Pompidou during the Paris Olympics.

• Art of Victory Exhibition: Celebrating nearly 40 years of Nike Air innovation with interactive displays, a skateable structure “Cycloid Piazza,” and daily sport events.

• AI Sneakers: Showcases 13 concept sneakers under the name A.I.R (Athlete Imagined Revolution), crafted using AI and 3D-printing technology.

• Bold Campaign: Nike's "Winning Isn’t for Everyone" campaign, features athletes like LeBron James and Serena Williams renewing a focus on victory and excellence amid market challenges.

💡 Why this matters

• Brand Experience Innovation: Nike's integration of sports, culture, and tech at a historic venue sets a new standard for brand experiences.

• Strategic Campaign: This bold initiative aims to revamp Nike showcasing its cutting-edge approach and reaffirm industry leadership.

• 💡TIP: If you’re in Paris this exhibition runs until Aug 11 with daily programming. Please go and share some content with us!

Read more on Nike

BLACKPINK’s LISA is the Newest Louis Vuitton Ambassador

📚 What you need to know

BLACKPINK’s LISA has been named a Louis Vuitton brand ambassador, becoming the newest K-pop idol to hold this prestigious position.

This announcement follows her attendance at the Fall 2024 RTW show and BLACKPINK Comeback Announcement in 2025.

• Luxury Fashion Status: LISA joins Louis Vuitton’s ambassadors, including Zendaya, Emma Stone and joins other k-pop idols BTS’s J-Hope, Stray Kids’ Felix, and Hyein from NewJeans.

• Global Ambassador Brands: She’s been a global ambassador for Celine, MAC Cosmetics, and Samsung to name a few.

💡 Why this matters

• Globalization of K-Pop: LISA’s appointment highlights the influence of K-pop stars on Global Luxury Fashion. Fellow BLACKPINK members are also Global Ambassadors for Luxury Brands: Jennie—Chanel, Jisoo—Dior, and Rosé—Saint Laurent.

• Market Influence: LISA’s global impact, especially in K-pop, enhances Louis Vuitton’s reach in the Asian market.

Read more on Hypebeast

Beyonce’s Iconic Dress Goes Digital with Syky’s New Apple Vision Pro App

📚 What you need to know

Syky launched a digital fashion app for Apple Vision Pro with Anrealage (Japanese fashion brand) as the first brand to debut on the app showcasing a digital-only dress inspired by Beyoncé's viral physical dress.

Key features include:

• Immersive + Interactive Fashion: Anrealage’s ‘Pyramid’ dress appears in 3D, allowing users to rotate and change the dress’s material and appearance.

• Storytelling Focus: Features short films of the designer's work, filmed in high-definition 3D for Apple Vision Pro.

• Future Expansion: More designer spaces and retail experiences.

💡 Why this matters

• Innovative Engagement: Allows users to become the designer by changing design elements and interact to sets a new standard for immersive fashion experiences. Syky App demo by Nicola Formichetti.

• Market Potential: Syky’s early adoption and innovative approach positions it as a leader in the digital fashion landscape.

Read more on Vogue Business

🤝 Want to Supercharge your Brand? 🔑 Book a Power Hour Call here.

This week, I celebrated my friend Afaf, aka Zeopatra, at her viewing party for Hulu's Dress My Tour. It was amazing to support her especially after we’ve been sharing our dreams & visions in Fashion. Check out the show & her designs!

As a creator and solopreneur, I've learned that support often comes from internet strangers who become friends. Thank you, TDR friends & family, for your support. I appreciate you. 🫶

In NYC, while getting an obligatory bagel 🥯, I ran into some Nike employees and showed them a TDR issue from April on Nike’s AI designs. I wish I was in Paris to see the Nike's Paris Olympics exhibition—THIS I have FOMO about.

I'm excited about Asia rising in influence in luxury fashion from Lisa as Louis Vuitton's newest ambassador and diversity shown by Japanese brand Anrealage's dress worn by Beyoncé going digital with the Apple Vision Pro App. Nicola Formichetti of SYKY, being half Japanese, likely played a key role. I’m thinking…

🍵 Matcha Moment: Excited to make matcha at home again after my brief NYC trip—I get my aftermoon matcha making ritual & save $9 on strawberry matcha.

🪩 Question of the Week: What are your thoughts on Apple Vision Pro? Is this the future of wearable tech?

💬 What did you think of this week’s news? Hit reply and let’s chat!

🫡 ✍️ — Janey

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