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Welcome to 🪩The Digital Runway—your guide to Fashion, Beauty, Tech & Trends 🚀

✨ This week: 🎾 Naomis Osaka serves BRAT Green Ambush x Nike Kits, 🎶 Chanel’s Luxury Take on Wearable Tech, and 🇫🇷 Emily in Paris Brand Partnership with ZEPETO.

👇 Read on for details👇

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🗞️ In this Issue #021

🎶 Chanel’s Wearable Tech is a Luxury Fashion Watch meets Integrated Headphones

📚 What You Need to Know

Chanel’s Première Sound: combines a luxury watch attached to a gold-coated steel necklace with detachable Master & Dynamic headphones, featuring 18k gold-plated steel case.

• Tech Function: Headphones that connects to smartphones for calls and media control. Includes a microphone and remote control.

• Retail Info: €14,800 / $16,400. Available at Chanel’s Le Bon Marché pop-up (Aug 31 - Oct 2) and select boutiques from Sep 2.

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💡 Why this matters

• Luxury Meets Tech: Chanel’s Première Sound redefines Wearable Tech with Luxury Fashion design. Sets new standards by merging style and technology. Very different aesthetic than a Tech Company creating an AI Necklace.

• Warranty and Repair: Will Chanel extend its standard 2-year international warranty to the Première Sound? How will Chanel manage repairs and replacements for this Luxury Wearable Tech that’s Limited Edition? Curious minds would like to know.

Read more on Jing Daily

🎾 Naomi Osaka's BRAT Green and Monochrome Kits by Ambush x Nike Serve at the U.S. Open

📚 What you need to know

Naomi Osaka turned heads at the U.S. Open in custom Ambush x Nike kits. The Day Kit in BRAT Green combines Japanese subculture with high-fashion elements, while the Night Kit features a striking black-and-white contrast.

Key Features:

• Day Kit: BRAT Green ruffled dress with tulle tutu, sheer windbreaker with oversized bows, and matching sneakers.

• Night Kit: Black-and-white outfit with satin bomber, sleek skirt, and contrasting bows.

• Cultural Couture: Yoon Ahn served us Tennis Couture for a Osaka reflecting her Japanese heritage and the brat summer trend is brilliant.

Nike Women by Yoon: This launch features a fresh take on tenniscore with vintage school colors and chenille varsity patches.

💡 Why this matters

• Sports 💖’s Fashion: Another example of how Athlete’s are influencing fashion by merging performance and style like the Paris Olympics.

• Authentic Marketing: Osaka’s openness about her postpartum struggles and enthusiastic teaser for this collab connects her to fans even more.

Read more on Harper’s BAZAAR & Ambush

Brand Partnership: Emily in Paris x ZEPETO

ZEPETO’s product placement in Season 4 of Emily in Paris showed potential but missed key opportunities to demo the app’s features and attract both users and brand partners.

📲 What is ZEPETO?

• App Overview: Creates custom avatars and virtual worlds, blending fashion, beauty, and social media.

🚀 Opportunities: What I would have done as a Marketer & Brand Strategist

1. Fashion & Beauty Try-Ons: Collaborate with brands to showcase digital versions of physical fashion.

2. Social Media Challenge: Imagine Ashley Park (Mindy Chen) in Gucci sharing a dance challenge on TikTok with fans participating in real life or with their avatars wearing Digital Fashion from Gucci.

3. Brand Protection: Include clauses to protect brand image and ensure positive PR.

🔑 Key Takeaway: Successful digital innovation merges interactive experiences between the physical and digital worlds by educating and onboarding new users. Make it make sense to them.

🎥 Watch + 📚 Read Full Details Below 👇

💬 Share your thoughts on the future of digital fashion by replying or commenting.

This week was a whirlwind of content creation and strategic work.

🤖 ChatGPT-4 Upgrade: I upgraded from ChatGPT-3.5 to 4 after my friend’s comment that the free version was like having an assistant and ChatGPT-4 feels like having a team. It’s a game-changer for content creation and endless prompts with my AI team.

Are you using AI? If not, why? If yes, what are your top tools and uses?

🖼️ The MET Museum’s Sleeping Beauties: Check out my Instagram clips using my iPhone and Ray-Ban Meta Smart Glasses. Shop my favorite tech through my affiliate link here.

As a content creator, consultant, and job/project seeker, I’m learning to prioritize self-care. My nightly ritual—🍋 lemon water, peppermint diffuser, and red light mask—keeps me productive and inspired.

🙏 If you found this issue interesting, please forward it.

🪩 Question of the Week: 

💬 What did you think of this week’s update? Hit reply and let’s chat!

🫡 ✍️ — Janey

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