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☀️ GM Runway Insiders 😏

NYFW, Fashion Tech Week, and the Super Bowl all hit at once. 💥

Last week, we decoded Kendrick Lamar’s Super Bowl Playbook from Marketing to Brand Partnerships to Fashion.

This week, we’re diving into Fashion Tech chess moves. ♟

🔥 Did Jacquemus just hack fashion marketing forever? Did e.l.f. Beauty crack the Super Bowl code?

👇 Scroll for the full breakdown & Vote for the Community Poll!

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This isn’t traditional business news

Welcome to Morning Brew—the free newsletter designed to keep you in the know on the business news impacting your career, company, and life—in a way you didn’t know you needed.

Note: this isn’t traditional business news. Morning Brew’s approach cuts through the noise and bore of classic business media, opting for short writeups, witty jokes, and above all—presenting the facts.

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Check it out

🇰🇷 K-Beauty Goes Global: Olive Young sets up in Los Angeles [WWD]
🧖‍♀️ Beauty Tech IPO Alert: CurrentBody eyes a £350M valuation [Fashion Network]
👔 Major Leadership Shakeups: Miu Miu, Gucci & Area [Vogue Business l BoF l BoF]
👕 Gap partners with Harlem Row: 6 Black Designers + 16 piece collab [Fashion Dive]
👠 Acqusition Move: Steve Madden acquires Kurt Geiger for $364M [Retail Touchpoints]

📌 Which story has you talking? Drop a comment! 🚀

💄 How e.l.f. Beauty Hacked the Super Bowl Without a $7M Ad—But With Social Media

🗞️ TLDR: Instead of dropping $7M on a Super Bowl ad, e.l.f. Beauty flipped the playbook with social-first, multi-platform livestreams across TikTok, Twitch, Instagram, YouTube, Amazon & their website. [Adweek + People]

✨ What’s Happening?

📺 The E.L.F. TIME Show—A live watch party streaming across 6 platforms for maximum reach & engagement.

🎤 Celebrity Hosts: Sportscaster Suzy Shuster, comedian Yvonne Orji, and drag queen Heidi N Closet brought the energy, culture & fun.

📡 Tubi Partnership: First beauty brand to sponsor Tubi’s Super Bowl stream, reaching 100M+ free users with shoppable content.

🎁 Gamified giveaways: Fans engaged live to win products withgiveaways ran every quarter rewarding engagement & locking in viewer retention.

💡 Industry Power Moves: What Brands Can Learn

• 📱 Social-First Strategy Wins: Real-time, community-driven content > passive ads.

• 🛍️ Live Shopping = The New Playbook: Brands need to merge content + commerce like Live Shopping.

• 🔥 Gamified Engagement Works: Rewards & live interaction = higher conversions.

📌 Did e.l.f. Beauty just unlock THE NEW Super Bowl strategy? Reply & tell me.

🎥 Watch The e.l.f.time Show 👇

🏈 Want to Futureproof Your Marketing Strategy? 📲 Book a Power Hour Now

 🪩 Jacquemus x Apple: The Ultimate Fashion Tech Chess Move

♟ The Move: A L’Oréal beauty deal + an Apple partnership = Jacquemus is building a brand empire beyond fashion. [Vogue Business + WWD]

✨ What’s the Strategy Behind Jacquemus’s Power Moves?

💐 Category Expansion → Beauty is high-margin, scalable & acquisition-bait. This isn’t just a perfume—it’s a power move.

📱 Tech Partnerships → First, a full runway show shot on iPhones. Now? The iPhone 16 Pro Max proves high-fashion editorials can be just as cinematic when “Shot on iPhone” redefines fashion content.

🕵🏻 Why It Matters:

• 📱 Fashion Reframed → Apple & Jacquemus are merging fashion & consumer tech.

• 🎥 Cinematic, But Accessible → The message? You don’t need a million-dollar campaign to create fashion editorials. Just your iPhone, well specifically 16 Pro Max.

• 💸 Acquisition Alert? → L’Oréal x Jacquemus signals a bigger play in beauty & potential buyout moves.

🚀 Your Move: Brands that aren’t thinking in merging industries (fashion x tech x beauty x commerce x hospitality) are already behind.

💐 I smell an acquisition (pun intended). How about you? Vote below 👇

🕶️ Fashion Month’s Top 3 Fashion Tech Moments (so far 👀)

Fashion tech isn’t a trend—it’s transforming how we design, wear, and experience fashion. [Korea Herald l WWD l Yahoo]

Here’s how brands are pushing boundaries:

🦾 AI x 3D Printing – Hannah Shin’s Seoul Fashion Week collection fused AI-generated designs with 3D printing.

💍 AI-Styled Jewelry – Alexis Bittar’s NYFW show fetured AI robots styling models turning accessories into a futuristic performance. 

🎮 Gaming Meets Fashion – Coperni is turning Paris Fashion Week into a 24-hour LAN party mergingfashion with gaming and digital culture.

💡 Takeaway: Fashion Tech isn’t just hype—it’s the new era. Ignore it, and you’ll be left behind. Consider this your wake-up call to futureproof yourself.

🫡 Be THE ONE in the know—Forward this to your boss, colleague, or that friend who would find the news + insights in this newsletter valuable.

🤖 Try this: Open ChatGPT Voice & say:

"Imagine you are Bill Campbell, the legendary ‘Trillion Dollar Coach’ who worked with Steve Jobs. But you are also Rick Rubin, the iconic music producer. And we work together—you are my coach."

🚀 Then, start talking. What’s your challenge? What excites you? Where are you stuck? Let AI coach you like a billion-dollar boss.

🔗 Credit to Jürgen Alker for this gem.

📺 CES 2025 Panel + Wearable Tech Insights

Last month, I moderated "Wearables: Transforming Lives & Upping Your Fitness Gains" with Samsung, Snapchat, MindMics & XRWorkout.

👀 Missed it? Watch the panel replay on YouTube.

👀 Curious about Ray-Ban Meta Glasses? 🎥 Watch my Full Review + Virtual Try On Demo 

🔗 Shop Ray-Ban Meta Glasses here

After NYFW Fashion Tech Week, one thing is clear: we need real conversations, real support & a real community. Whether you're in corporate, a creative, a founder, a student, or just breaking in—there’s a seat for you.

The same three themes kept coming up:
🚀 Access – Who gets opportunities in this space?
🎤 Diversity – Whose voices are amplified?
🤝 Community – How do we actually support each other?

Now, I want to hear from you.

📩 After you vote, hit reply & tell me what you’d want from this space.
🎁 I’ll randomly pick one person for a FREE 30-min strategy session. 🚀

Dear Runway Diaries,

🗽 NYFW Fashion Tech Week = a whirlwind. Every event felt like stepping into a different universe. Let’s spill the tea. 🫖

📍 Fashion x Innovation (FxI) Pregame was an intimate Brooklyn kickoff with smart convos & purposeful networking. A solid yes.

🎤 Digital Fashion Week NYC – The LinkedIn of Fashion Tech—AI, Web3, Blockchain, Metaverse & Gaming—plus live demos, thought leadership panels, and serious networking. I was there as Moderator & Media Partner for The Digital Runway and you can watch my recap 👇

janeyparkxyz

View more on Instagram

👀 EDGE NYFW 2025 was a total switch-up. Think TikTok meets startup culture—younger, social media first and fashion tech 101. Aesthetic creator + podcast area.

💬 Where’s the sweet spot? Can Fashion Tech better bridge LinkedIn Professionalism, TikTok Vibes and DEI? Reply & let me know your thoughts.

🎂 Happy Birthday to me – Fed my 6th Love Language (Food) with my NYC staple: 🍕 & 🍷 at one of my favorite restaurants.

🎁 If you haven’t gotten me a birthday gift, please forward this newsletter to someone who would love it 🙏 Thank you in advance 😉

💖🪩,

Janey

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