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- 🧠 What’s Working Now: AI Quizzes, Video Ads, IRL Plays
🧠 What’s Working Now: AI Quizzes, Video Ads, IRL Plays
🪩 The Digital Runway 📡 Briefing l Decoded News & Insights You Won’t Find in Headlines
Janey Park
April 06, 2025
In partnership with
🪩 GM Runway Insiders,
📈 This Week: 🧠 Jones Road Beauty turns an AI quiz into 1M Email Subs 📣 Roblox rolls out Video Ads 💄 Ulta bets on 20K IRL events.
🎥 The Digital Runway LIVE Schedule This Week (RSVP 👇)
Scroll for Weekly Swipe (headlines), Runway Report (news + insights) & show recaps.
🎟️ P.S. Metaverse Fashion Week is back! Explore the Future of Fashion.
💖🪩,
Janey
💸 Fairly Made Raises €15M [Tech Funding News]
🎟️ Decentraland Metaverse Fashion Week [DCL]
🕶️ SKIM’s First Retail Store Hits LA [WWD]
🧠 Meta’s $1K Smart Glasses [The Verge]
⏳ TikTok Ban Delayed [Vogue Business]
👑 Cardi B x Revolve Collab [Essence]
🌐 SoulCycle Goes Retail [Glossy]
🧪 Covision Raises €5M* [WWD]
*Covision is the company behind H&M’s AI-powered Digital Twins.
Missed it? Last week’s issue broke down H&M’s AI model move + how to futureproof your career.
🔎 RUNWAY REPORT
🎯 Jones Road Beauty: 800K Leads with One AI Quiz
🗞️ TL;DR: Bobbi Brown’s brand turned Octane AI quizzes + ChatGPT research into a high-converting engine—80% of 1M email list came from quizzes.[BoF]
💡 Digital Concierge: AI powered services & sales funnels [Try the Quiz]
🧠 Persona Power: ChatGPT scraped Reddit, YouTube & Reviews to build 5 real-life customer archetypes.
📈 The Power Playbook: How to Turn Quizzes Into Funnels
🎯 Act Like a Store Associate → Use quizzes to guide not sell
🚀 Build the Bridge → Personalization + Email Flows = Conversions
💌 Automate the Follow-Up → Plug quiz data into AI automated flows
👀 Roblox Just Unlocked Gen Z for Advertisers
🗞️ TL;DR: Roblox launches Rewarded Video ads via Google—brands can now run immersive ads. [Roblox]
🎁 Watch-to-Win: 90% of users complete ads for in-game rewards
💰 Creator Economy: UGC devs get a fresh revenue stream
💄 Ulta’s 20K Events = Retail Revival Strategy
🗞️ TL;DR: Ulta Beauty is hosting 20,000+ in-store events in 2025 to drive traffic, loyalty & sales. [Glossy]
🏬 IRL Is In: 80% of sales come from in-store; freebies fuel footfall.
🤝 NEWSLETTER PARTNERSHIP
🌐 Metaverse Fashion Week is back in Decentraland!
Metaverse Fashion Week returns for its third edition, and the virtual runway is calling! From April 9–12, Decentraland will be the destination for digital fashion, innovation, and self-expression.
6 iconic runways, 8 VIP talks, 16 designer showrooms & 22 digital fashion collectibles—all for free.
🎙️ The Runway Roundtable brought creators, strategists & artists together to debate digital identity, AI models, and who gets seen in the virtual world.
📺 Watch the Full Episode on YouTube l 🎧 Spotify l 🍏 Apple Podcasts
👀 LAST LOOK
🔄 ICYMI: The Digital Runway LIVE Shows
🧠The Artist’s Way Community: Week 1 Kickoff. Join Sundays @10AM EST (🛍️ Grab the Book)
🍔 Monday Mukbang: 3.5 hours + ChatGPT AI Images with Dave
🪩 Fashion Tech Tuesday: H&M AI Models Discussion
🎙️ Runway Roundtable: Debate on Digital Identity
💬 What were your thoughts on this week? Hit reply—I'd love to hear from you.
💖🪩,
Janey
🎤 Want to sponsor or co-host a future episode? Apply Here or Hit Reply.
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