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Welcome to 🪩The Digital Runway 🪩 — your guide to Fashion, Beauty, Tech & Trends! 🚀

✨ This week: LEGO x Nike Partnership, Influencer Takeover at The DNC, and Condé Nast AI Partnership.

👇 Read on for details👇

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🗞️ In this Issue #020

 📸 Influencer Takeover: The White House and The DNC

📚 What you need to know

The Democratic National Convention (DNC) in Chicago has evolved into a major event for influencers.

• VIP Access: 200 Gen Z and Millenial Content Creators were treated to yacht parties, exclusive lounges, and prime filming spots.

• First Creator on DNC Stage: Nabela Noor was the first official content creator to speak at the DNC main stage advocate for women's rights, reproductive justice, and access to IVF.

• Content Hubs: Four dedicated filming areas including a platform with stage views giving influencers get unparalleled coverage.

• Media Shift: Traditional journalists reported cramped workspaces, limited access, and lengthy security lines, impacting their coverage.

  

  Source: Nabela Noor

💡 Why this matters

• Strategy Shift: DNC’s moves mirrors fashion and beauty trends by partnering with creators and social media.

• Online Engagement: By tapping into influencers' reach like Tina Leung, Deja Foxx and Nabela Noor — shape public perception in a new way by sharing their take on the DNC and Politics.

• Media Evolution: Highlights the growing role of content creators in politics, pushing traditional media to adapt.

Read more on Harper’s BAZAAR & CNN

 📰 The Future of AI & Media: Condé Nast Partners with OpenAI

📚 What You Need to Know

Condé Nast has secured a multi-year partnership with OpenAI, granting access to content from Vogue, Vanity Fair, The New Yorker, and WIRED. This deal aligns Condé Nast with other major publishers embracing AI integration.

Key Features:

• Content Integration: Condé Nast’s stories will now be featured in OpenAI tools like ChatGPT, reaching new audiences.

• Revenue Boost: The partnership introduces a new revenue stream, addressing losses from changes in traditional search.

• Licensing & Attribution: Ensures proper compensation and recognition for Condé Nast’s content.

💡 Why this matters

• AI in Journalism: This deal signals a shift in how media is distributed, with AI playing a key role.

• Revenue Recovery: Supports continued investment in quality journalism by recapturing lost revenue.

• Ethical AI Use: Condé Nast’s approach ensures respect and fair compensation for content creators, setting a precedent in the industry.

Read more on Wired

🏆 LEGO x Nike: The Future of Play and Sports

📚 What you need to know

• LEGO and Nike’s 2025 partnership will inspire creativity and sports play for kids with co-branded products and experiences.

• Initial releases will not include Air Jordan LEGO kits but will offer other exciting items like LEGO soccer cleats and basketballs.

💡 Why this matters

• Youth Engagement: Combines creativity with sports, empowering kids through play.

• Industry Trends: Showcases brands creating innovative collaborative experiences.

• Digital Innovation & Immersive Experiences: Could this mean future tech or immersive experiences, reflecting Nike’s ongoing digital innovations?

Read more on Highsnobiety

👀 I never thought I'd cover politics. But, when I saw one of my favorite Fashion Content Creators Tina Leung at the DNC, I had to do some research. This shift shows content creators’ growing influence, now even in politics—CharliXCX tweeted that “Kamala is BRAT” and Elon Musk shared a video of a Content Creator at the DNC.

Traditional media is evolving especially as the sphere of influence for content creators grows. Condé Nast’s partnership with OpenAI is a prime example, aiming to monetize their content.

👟 I’m a Nike Stan and excited about their LEGO collab. Will we see integrations like .Swoosh, Fortnite, or Roblox? My Marketing & Strategy brain is on overdrive ideating. Nike DM me to chat. 🏀

💃 Last week, I was in New York meeting up with a friend who was in town. We visited the The MET Museum’s Sleeping Beauties Exhibition, running until September 2, 2024. If you’re into Fashion, don’t miss it!

After I wrote my newsletter, I took my friend to my favorite bagel 🥯 place in NYC and discussed the news from my newsletter including the AI Necklace. The table next to us was watching a TikTok on cucumbers sparking a conversation about Social Media Trends including Demure (also from last week’s newsletter).

This friend isn’t in Tech and told me that this newsletter was great to have topics to talk about. TY J! 🙏🥲

🤝 If you haven’t already, forward this newsletter to someone who’d enjoy these conversation starters for their next meeting, family gathering or meet up!

🪩 Question of the Week: 

💬 What did you think of this week’s update? Hit reply and let’s chat!

🫡 ✍️ — Janey

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