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Welcome to 🪩The Digital Runway—your go-to for Beauty, Fashion, Tech & AI! 🚀

✨ This Week on The Digital Runway:
🎧 AI Game-Changer: My go-to AI tool for meetings
🧣 Burberry’s Glow-Up: AR try-ons, product re-focus & loyalty
👟 Nike's Bold Move: 3D-printed sneakers debut at ComplexCon
🎅 Coca-Cola’s AI Ad: Faceless Santa—innovation or misstep?
🚀 Glow-Up 2025: Top tips + tools in my NEW YouTube video
🤝 Community Spotlight: Let’s brainstorm how to build together
📊 Your Vote Needed: Help choose the newsletter recap style

📰 New here? Subscribe or explore the archives

🗞️ In this Issue #032

🎧 Overwhelmed by Meetings, Notes & Follow-ups?

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• 🚀 Real-time Transcriptions: Never miss key points.

• 📑 Actionable Summaries: Meeting recaps with to-dos.

• 📤 AI-Generated Emails: Seamless follow-ups, saving hours.

OtterPilot™ even auto-joins meetings, transcribes slides, and works as your virtual assistant.

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Watch my 25 Tools + Tips for a 2025 Glow-Up—featuring Otter and morew

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💬 Have you tried Otter? Share your favorite feature, or let me know your thoughts!

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🧣 Burberry’s Bold Reset: AR Scarves & Fresh Strategy

📚 What You Need to Know
Burberry’s comeback plan is here. CEO Joshua Schulman’s ‘Burberry Forward’ tackles 20% revenue dip in H1 by doubling down on heritage and innovation.

🔑 Key Moves
1️⃣ Price Reset: Handbags now at £1,500–£2,000 after earlier pricing missteps.
2️⃣ Product Focus: Outerwear + scarves go back to being centerstage in the spotlight.
3️⃣ Winning Back Loyalists: Refocusing on core customers after chasing niche trends.

🎁 Tech Meets Tradition
Try Burberry’s virtual scarf try-on via AR, powered by WANNA), with 50+ styles to explore and share.

💡 Why It Matters
📈 Strategic Reset: Heritage brands must adapt, innovate, but remember their position
🚀 Virtual Try-On: Burberry has been at the forefront of Digital Innovation and this is a great way to try on, but why not put a marketing campaign behind it?

Read more on Vogue Business and Burberry

👟 Nike Drops 3D-Printed Air Max 1000 at ComplexCon

📚 What You Need to Know

Nike debuts the Air Max 1000, its first 3D-printed sneaker and a reimagined take on the classic Air Max 1, at ComplexCon Las Vegas.

🔑 Key Features
🎥 Air Max 1000 Experience: Exclusive sneaker previews and interactive tech exhibits. Remember Nike’s AI Generated Sneakers & Activation from Paris Olympics?
🤝 Collaboration with Zellerfeld: Industry leaders in 3D-printed design innovation.

💡 Why This Matters
📈 Game-Changer: 3D printing slashes waste and revolutionizes sneaker production. and bags like Coperni
🔥 Cultural Moment: Nike’s ComplexCon debut of these sneakers cements its innovation in sneaker culture

Read more on Complex and Nike

🎅 Coca-Cola’s Holiday Ad Gets an AI Makeover

📚 What You Need to Know

Coca-Cola reinvents its classic “Holidays Are Coming” ad with AI-generated visuals like snowflakes and faceless Santas, airing now in the UK.

🔑 Key Features
🎥 AI Visuals: Swirling snowflakes, faceless Santas, and holiday magic
🦾 Real Magic AI: Launched in 2023 with Bain & Company (powered by OpenAI’s GPT-4, DALL-E, and 138 years of creative archives)

💡 Why This Matters
🚀 Legacy Meets Innovation: Coca-Cola reinvents nostalgia with AI, taking bold strides to modernize its storytelling.
📈 AI Advertising: Continues to solidify AI’s growing role in reshaping advertising’s future including editorial campaigns like Mango 

💡 Key Takeaway: AI ads need to go all-in—hyper-realistic or fully digital surrealism. Anything in between misses the mark. And the slogan “Always the real thing” with AI? Do they need a new slogan?

Read more on Tech Radar

🚀 New YouTube Video:
This week, I’m sharing my Glow Up Essentials for 2025: AI tools, books, happy light and productivity hacks for the best year!

🎙️ Next Week’s Episode of The Digital Runway Podcast
Exploring AI Fashion Designers next week! 👀Got questions? Hit reply.

👉 Follow me on LinkedIn for the announcement tomorrow!

Watch & Listen to The Digital Runway Podcast

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Subscribe, follow, like & leave a review—it means a lot! 🫶 🙏

🧪 Test & Learn Mode
Lately, I’ve been experimenting with content styles for a recap of The Digital Runway Newsletter. 🎥 Short videos with text? 🖼 Carousel posts? Or the a one-pager and short text post? 🗳️ Vote for your favorite, so I can deliver a recap that works best!

⌚ Wearable Tech Obsession
I’m deep in a wearable tech phase. I’ll be buying + testing two smart rings—Samsung Galaxy Ring vs. Oura Ring—to see if they deliver different results. 🤔 Any predictions? Have you tried? I’d love to hear your thoughts.

✨ Plus, I’ve got something big in the wearable tech space coming soon. Stay tuned—it’s worth the hype.

💬 Community Spotlight: Let’s Build Together!
I’m starting a Monthly Community Spotlight soon to showcase your ideas, projects, and businesses. Want exclusive Zoom calls or other ways to connect?

Hit reply with your thoughts, and stay tuned for a form to share submissions next week. Let’s create something amazing together!

⛽️ Your feedback fuels 🪩 The Digital Runway—let’s shape the future of this space!

🪩 Stay in the Know: Subscribe, Share with Forward Thinkers & Explore the archives

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