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Welcome to 🪩The Digital Runway 🪩 — your go to guide to Fashion, Tech & Trends! 🚀

✨ This week, dive into EssilorLuxottica Snaps Up Supreme for $1.5B – Meta in Talks to Invest, Balenciaga Brings Fashion Shows to Apple Vision Pro to a Brand Blueprint for brands to follow from Coach’s Major Metaverse Play.

👇 Read on for details👇

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🗞️ In this Issue #014

EssilorLuxottica Snaps Up Supreme for $1.5B – Meta in Talks to Invest

📚 What you need to know

EssilorLuxottica potentially boosting their Ray-Ban Meta Smart Glasses Partnership. (French-Italian eyewear giant) acquired Supreme for $1.5B. Plus, Meta is reportedly eyeing a 5% stake

The Supreme Acquisition:

• 2007: Acquired by The Carlyle Group (Private Equity)

• 2020: Acquired by VF Corporation (owns The North Face, Vans, etc) for $2.1B

• 2024: Acquired by EssilorLuxottica (Eyewear for brands like Prada, Ray-Ban, etc) for $1.5B

Meta's Move: Meta is looking to invest $5B for a 5% stake in EssilorLuxottica signalling a deeper integration with fashion + tech aka wearable tech.

💡 Why this matters

• Wearable Tech: This deal bridges fashion (Supreme) and eyewear (EssilorLuxottica) with cutting-edge tech from Meta setting the stage for smart eyewear and possibly wearable tech with RTW 👀

• Strategic Diversification: EssilorLuxottica diversifies its portfolio to Fashion / Streetwear and making fashion more tech through a possible deal with Meta

Read more on Retail Dive here

Balenciaga Brings Fashion Shows to Apple Vision Pro

📚 What you need to know

Balenciaga is launching the first Luxury Fashion Experience on Apple Vision Pro. The brand has already been Tech focused with Gaming and an NFC Chipped RTW Collection (read more here).

Key features include:

• Interactive Shows: Watch and interact with runway videos including the spring 2025 Shanghai show in 4K with drone views.

• Lookbook Navigation: Click through lookbook images to jump to specific looks.

• Future Plans. Includes shopping integration, additional shows and 3D images of runway looks.

💡 Why this matters

• Interactive Engagement: Balenciaga’s Vision Pro app transforms runway shows into immersive experiences vs. passive viewing.

• Tech-Forward Strategy: Sets a new benchmark for integrating fashion with advanced tech, paving the way for future innovations.

Read more on Vogue Business here

🤝 Want to elevate your brand with marketing, innovation and tech? 🔑 Book a Strategy and Action Planning Call here.

Coach’s Major Metaverse Play — Roblox & ZEPETO

📚 What you need to know

Coach launches three metaverse experiences on Roblox and Zepeto to engage Gen Z with digital Coach pieces.

Key Elements:

• Launch Party: NYC event with gaming & fashion influencers promoting the event plus gifted them physical items.

• Roblox Integrations: Launching 2 different worlds — Fashion Klossette by Karlie Kloss and Fashion Famous 2.

• Zepeto Collaboration: Buy, wear, and share digital Coach items in-game.

• In-Game Challenges: Compete in styling challenges and scavenger hunts to win virtual Coach pieces.

• Digital Collection: Around 30 digital Coach pieces available for purchase, inspired by the SS24 campaign.

Digital Innovation History: This initiative builds on Coach's previous innovations like AR Mirror (see below) and AI-inspired campaign (more here).

jumpstartjaney

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🗺️ Blueprint for Other Brands

1. Bridge Physical and Digital: Amplify digital platforms with physical events and influencers across both gaming and fashion.

2. Interactive Content: Develop engaging experiences on platforms like Roblox and Zepeto, integrating fashion with gamified challenges.

3. Analyze and Adapt: Use digital interaction data to refine future campaigns, get approval from execs & finance plus stay ahead in the innovation game.

 Read more on Vogue Business here

This week, EssilorLuxottica buying Supreme and Meta’s potential investment got me thinking about the intersection of Fashion and Tech.

🤝 I’ve been saying that Tech companies need more fashion partnerships and vice versa for street cred and more credibility especially with Meta Ray-Ban Smart Glasses. 👓

Here my receipts 🧾 Ray-Ban Meta, Fashion Tech Partnerships, NFC Chips, Apple AI, Mastercard x Michael Kors AI plus Daydream, Microsoft’s partnerships with Estee Lauder, and more. 👇 2 screenshots below

🤳 I’m also testing & learning with content that makes sense for those who love Fashion and even content creators. Last week, I shot digital fashion content at Meijer Garden in Grand Rapids. A must visit spot if you happen to be there! 🌸

jumpstartjaney

View more on Instagram

🌶️ Hot Take: Digital Fashion is the most underrated content creation tool. Yes/No?

🍵 Matcha Moment: I bought Korean Banana and Strawberry Milk to experiment with my matcha. Tried the Strawberry Milk Matcha and honestly it was mind blowing. 🤯 Do you matcha? 💚

💬 What did you think of this week’s news? Hit reply and let’s chat!

🫡 ✍️ — Janey

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